While B2B marketers have embraced social media in a big way, many struggle with delivering intended results, or determining the effectiveness of social media. While the assortment of channels are…
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Customer Lifecycle Marketing Archives | Page 3 of 20 | Right On Interactive
When I logged onto Facebook last night, the first story that appeared at the top of my newsfeed was a video of a thrilled toddler followed by a mother’s caption which read:…
A survey conducted by the Content Marketing Institute identifies content marketing as one of, if not the most important tool for lead generation. On average, B2B marketers use 16 content marketing tactics to…
Welcome back! Reflecting on Sales Tips For Every Customer Lifecycle Stage – Part I, we explored the first two stages within the B2B customer lifecycle journey: Attract and Convert. Let’s recap:…
Relevancy. This one word describes what Apple has done for us. iPhones, iPads, iTunes…me, me, me. Whether it’s music or a marketing message, we live in a world where we…
Identifying the customer lifecycle is growing more and more important by the day for modern marketers. Most marketing and sales professionals can probably identify a basic brand journey for all…
In your search to learn more about marketing automation, you may have come across the term “lifecycle marketing.” If the numerous marketing automation softwares out there are unfamiliar to you,…
So it’s a new year and we’ve all started working out, eating right, and planning to maybe find that special someone (I’m talking about you eHarmony commercials!) but what about…
Right On Interactive and partner Education Services Group just published an infographic: The Roadmap to Lifecycle Movement. This new infographic illustrates the benefits of a lifecycle marketing solution, while demonstrating how…
2014 was a busy year for Right On Interactive! It’s still hard to believe that in a few short hours we will be ringing in the New Year and kicking…
