Right On Interactive, maker of the ROI Customer Lifecycle Marketing automation software solution, today introduced The Marketing Spotlight, a six-episode business podcast. The Marketing Spotlight highlights marketing leaders who share their stories of successful interactive marketing communications campaigns. The first episode features Megan Glover, director of marketing for Compendium, a maker of social content publishing […]
Tag Archives: Marketing
I am a big fan of LinkedIn and have been using it for several years. Through my LinkedIn network, I can find over 11 million business people (company, title, location, groups, etc.) I think it is a goldmine for any B2B focused organization. Someone asked me last week how they should go about using this […]
I love to receive out of-office-replies. Seriously, more often than not, out-of-office replies contain valuable information that I can use to better understand an organization or the person. All of which is useful to help me build a better relationship with them. Organizations should discuss the importance of leveraging the information that is often provided […]