As I mentioned in a previous post, the Internet has forever changed the way in which we share our experience with a brand or company. Likewise, it’s changed how organizations are able to collect feedback from customers, analyze it and gain valuable insights. The social conversation between brands and their customers is now just as […]
Tag Archives: Twitter
My first paying job was in retail at a local mall, long before the existence of social media. If someone had something positive or negative to say about their experience in the store, they had to call a toll-free number or come into the store and talk to the manager face-to-face. It didn’t happen often, and […]
Analytics is the flavor of the season, as marketers try to make sense of the ever mounting loads of data at their disposal. Data is growing at an exponential rate, as people interact more with social networks and other digital touchpoints. For the marketer, every interaction generates data that offers valuable insights into a customer […]
Email marketing is still at the heart of most marketing communication plans. In addition, most brands have gone social as the popularity of social media grows year over year, with customers increasingly using different social media channels daily. Not to mention, dekstops and laptops are giving way to mobile devices, such as tablets and smartphones. […]
Customer Lifecycle Marketing, Customer Relationship Management, Higher Ed, Marketing Automation, Social Media
How to Engage the Teenage Prospects of Colleges and Universities
Unlike most conventional marketing, directed towards a predominantly adult customer base, traditional colleges and universities aim to reach teenage prospects. Teens think differently and place different values on pricing, marketing and product selection, depending on the product or location. Therefore, marketers need to think differently, too, when engaging with younger audience. One valuable approach to reaching […]
Facebook, LinkedIn, and Twitter are head and shoulders above other social media channels, especially among B2B marketers. LinkedIn tops the list with 80% of B2B marketers using this channel. Facebook comes second with 75% and Twitter follows close behind, with 74% of B2B marketers patronizing this social media channel. As Twitter tries to close the gap, […]
Customer Relationship Management, Email Marketing, Marketing Automation, Social Media
Integrating Email and Social Media Allow the Marketer to Reap Rich Dividends
While email is one of the most popular and effective channels for marketing communications, social media is one of the fastest growing channels for engaging prospects and customers. Integrating email and social media allows the marketer to reap rich dividends. Linking an email marketing campaign to an overall social media strategy can provide marketers with […]
Customer Lifecycle Marketing, Customer Relationship Management, Social Media
Twitter Marketing: Shorter the Tweet, Better the Spread
The saying “brevity is the soul of wit” has relevance in marketing today. Research has found the average person’s attention span is about 9 seconds, and it’s no coincidence that is also the average length of a sound bite in the news media. In print, this translates to about 23 words. This means a micro-blogging […]
Customer Lifecycle Marketing, Customer Relationship Management, Marketing Automation
How Twitter Helps B2B Marketers
Twitter, with an estimated user base of 200+ million users, now ranks amongst the most popular social media channel. More and more people now use tweets to express themselves or broadcast their messages, and marketers have joined the bandwagon big time. Marketers use social media in two ways: to spread the word about their products […]
Customer Lifecycle Marketing, Customer Scoring, Marketing Automation, News
Twitter + Marketing Automation
With our latest release, I am happy to announce that we have rolled out another new feature related to social media, this time around Twitter. This new feature is called “ROI Social – Twitter” and builds on one of the core strengths of the Right On Interactive product – Scoring. In short, Right On Interactive […]