The average spend of a repeat customer is a 67% more than a new one but [...]
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These days, customer journey has become as much of a catch phrase as “big data” [...]
All customers are alike. If a person or business is interested in working with your [...]
Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]
How does your customer want to be communicated with? It sounds like a rather simple [...]
Do you know who your customers are? Are they your ideal customer? These are important [...]
This week’s TweetChat will examine lead scoring best practices. According to Jay Famico, a research director [...]
Practically a year ago, Forrester analyst Cory Munchbach wrote a break-up letter on behalf of [...]
Lifecycle marketing has replaced the traditional approach to marketing tactics once focused solely on lead [...]
Ninety-four percent of all B2B marketers now engage through social media. Among the different social [...]
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