Tag Archives: personal connections lead

Calculating the Business Value of Social Connections

Social Connections

It’s easy to put a value on a business relationship. It can sound a little like a MasterCard commercial. Business lunch: $57. Tickets to the big game: $160. Business dinner: $350. Closing a million dollar deal for your company:  Priceless. Except — it’s not priceless; it’s worth $1,000,000. It’s fairly easy to track revenue versus […]