Category Archives: Email Marketing
TweetChat: Customer communication preferences
How does your customer want to be communicated with? It sounds like a rather simple [...]
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Canada’s New Anti-Spam Law
Last week, a bunch of articles and blog posts were published on Canada’s new anti-spam [...]
Do you use email?
What better way to celebrate Halloween than by discussing the scariest question I’ve ever heard [...]
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Five Tips for Successful Email Engagement in a Multi Device World
Email, despite the challenges, remains one of the best ways to reach out to customers. However, [...]
The Cost of an Email Address
These days it seems like everyone has at least one email address. I have three [...]
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Content Marketing: Delivering Interesting, Custom Content
Content marketing is a popular topic these days. Everyone is looking for advice and best [...]
5 Ways to Set Up Dynamic Content Using Marketing Automation
Audience relevance is the most important element of content success, followed by engaging and compelling [...]
Changes to Gmail and the impact on email marketing
If you are a Gmail user, you may have noticed a new tab format rolled [...]
Need for an Integrated Marketing Approach
Email marketing is still at the heart of most marketing communication plans. In addition, most [...]
Salesforce.com + ExactTarget: Validation for all technical marketers
Last week was definitely an interesting one in the marketing world. After years of marketing [...]