Category Archives: Email Marketing

TweetChat: Customer communication preferences

How does your customer want to be communicated with? It sounds like a rather simple question but it’s not easy to answer. Simply described, customer communication preference management is when customers opt in or out of an organization’s communication methods (i.e., email, SMS and social media updates). However, it’s much larger than that. Customer communication […]

Canada’s New Anti-Spam Law

Last week, a bunch of articles and blog posts were published on Canada’s new anti-spam legislation. Some authors provided analysis of the new law and others lamented the new rules by which organizations must adhere to when marketing their goods and services within Canada. Of course, this law is more concerning to those of us […]

Do you use email?

What better way to celebrate Halloween than by discussing the scariest question I’ve ever heard in my years of working with technology and higher education… “Do you use email?” (Insert screams of terror here) I typically create marketing content on customer lifecycle marketing, marketing automation, lead scoring, email marketing, campaign management, big data, and the […]

Five Tips for Successful Email Engagement in a Multi Device World

Email, despite the challenges, remains one of the best ways to reach out to customers. However, this does not mean email delivery doesn’t have to change with the times to stay relevant. One of the biggest challenges today is cross-channel optimization, considering recipients now access emails from many devices ranging from desktops to smartphones and everything […]

The Cost of an Email Address

These days it seems like everyone has at least one email address. I have three I check on a regular basis. Which email address I provide to someone has a lot to do with their relationship with me. If it’s a business relationship, they get my Right On Interactive address, a personal relationship my Gmail […]

Content Marketing: Delivering Interesting, Custom Content

balance your content

Content marketing is a popular topic these days. Everyone is looking for advice and best practices to implement in an effort to drive revenue. Is email marketing still the path to follow or do you mix it up with direct mail pieces? What about webinars, social media, blogs, ebooks, whitepapers and infographics? Salesforce Marketing Cloud […]

5 Ways to Set Up Dynamic Content Using Marketing Automation

Audience relevance is the most important element of content success, followed by engaging and compelling storytelling that triggers a specific response. In a recent survey, over 30% of B2B marketers claim that their biggest concern with content marketing is that it’s not reaching the most appropriate audience. Dynamic content coupled with marketing automation allows you […]

Changes to Gmail and the impact on email marketing

If you are a Gmail user, you may have noticed a new tab format rolled out earlier this summer. The new format separates received emails into categories and allows the user to see new emails at a glance within each category. This better allows the user to read their emails at their convenience. In the […]

Need for an Integrated Marketing Approach

Email marketing is still at the heart of most marketing communication plans. In addition, most brands have gone social as the popularity of social media grows year over year, with customers increasingly using different social media channels daily. Not to mention, dekstops and laptops are giving way to mobile devices, such as tablets and smartphones. […]

Salesforce.com + ExactTarget: Validation for all technical marketers

Last week was definitely an interesting one in the marketing world. After years of marketing technology taking a back seat to other technologies, we saw a resounding vote for the importance of marketing in today’s business world from software leader Salesforce.com in their $2.5 billion dollar acquisition of ExactTarget. Congratulations to Marc Benioff, Scott Dorsey and team […]