Tag Archives: Customer Relationship Management

Big Data and Data Mining

Earlier in our Big Data series, we identified some of the initial steps Right On [...]

Big Data and its Business Value

When talking about Big Data, the first question people often ask me is how I [...]

Keys to Solving Big Data Issues

Earlier in our big data series we explored the rise of big data and some [...]


Big Data and Your Website: Personalizing the Customer Experience

Data is the new natural resource. What steam and oil did during the industrial revolution [...]

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Why is Big Data important?

In part one of this big data series, we defined big data and looked at [...]

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Facebook Paid Messages: Marketing Advantage or Annoyance?

Facebook is testing a new feature called paid messaging. It will let users send a [...]

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Groupon CEO: What His Departure Can Teach Us About Data and Building Customer Relationships

Groupon’s CEO, Andrew Mason, was fired by the company he helped co-found, but it’s Mason’s [...]

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The Drip Marketing Initiative to Nurture Prospects Provides Multiple Benefits

An average prospect does not convert until they receive a marketer’s message 29 times. Multistep [...]

How to Measure Effectiveness of Different Channels in Lead Generation

Today’s hyper-competitive world breathes ROI. Every marketer conducts a thorough analysis of which channel (social [...]

How to Leverage the Power of Simplicity

The recent survey by Corporate Executive Board (CEB), a leading research and advisory service provider, a [...]