Tag Archives: Customer Relationship Management
Big Data and Data Mining
Earlier in our Big Data series, we identified some of the initial steps Right On [...]
Big Data and its Business Value
When talking about Big Data, the first question people often ask me is how I [...]
Keys to Solving Big Data Issues
Earlier in our big data series we explored the rise of big data and some [...]
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Big Data and Your Website: Personalizing the Customer Experience
Data is the new natural resource. What steam and oil did during the industrial revolution [...]
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Why is Big Data important?
In part one of this big data series, we defined big data and looked at [...]
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Facebook Paid Messages: Marketing Advantage or Annoyance?
Facebook is testing a new feature called paid messaging. It will let users send a [...]
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Groupon CEO: What His Departure Can Teach Us About Data and Building Customer Relationships
Groupon’s CEO, Andrew Mason, was fired by the company he helped co-found, but it’s Mason’s [...]
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The Drip Marketing Initiative to Nurture Prospects Provides Multiple Benefits
An average prospect does not convert until they receive a marketer’s message 29 times. Multistep [...]
How to Measure Effectiveness of Different Channels in Lead Generation
Today’s hyper-competitive world breathes ROI. Every marketer conducts a thorough analysis of which channel (social [...]
How to Leverage the Power of Simplicity
The recent survey by Corporate Executive Board (CEB), a leading research and advisory service provider, a [...]