Earlier in our Big Data series, we identified some of the initial steps Right On Interactive follows when helping clients identify data issues. After identifying what data points are important and why, the second step is to begin a process known as Data Mining. Data Mining helps us determine the quality of each important data […]
Tag Archives: Customer Relationship Management
When talking about Big Data, the first question people often ask me is how I would define it. Though this usually leads into conversations about the amount of data companies are collecting, I believe it misses the true meaning behind Big Data. Big Data isn’t about how much data a company has, it’s about what business value companies can […]
Earlier in our big data series we explored the rise of big data and some of the specific factors that define it. We also examined a handful of reasons why big data is important and why companies and governments alike are using it to predict trends and customer behavior. In this installment we’ll take a […]
Data is the new natural resource. What steam and oil did during the industrial revolution data is doing for us now. Today, we are competing on a whole different scale and the company that is able to collect the most relevant data will win. IBM CEO, Ginny Rometty, was recently quoted as saying that “Data […]
In part one of this big data series, we defined big data and looked at some of the components it’s comprised of. Now we want to look at some of the advantages big data offers. According to a recent report in Forbes, academic research found companies that incorporated data and analytics into their operations show […]
Facebook is testing a new feature called paid messaging. It will let users send a message directly to the inboxes of people outside of their network, starting with a cost of at least $1 per message. The price tag rises depending on the profile of the strangers you’re trying to reach. The higher the profile, […]
Customer Relationship Management, Customer Scoring, News
Groupon CEO: What His Departure Can Teach Us About Data and Building Customer Relationships
Groupon’s CEO, Andrew Mason, was fired by the company he helped co-found, but it’s Mason’s farewell letter to his employees that’s been generating a lot of discussion. Mason wrote, “If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer. My biggest […]
Customer Relationship Management, Lead Nurturing
The Drip Marketing Initiative to Nurture Prospects Provides Multiple Benefits
An average prospect does not convert until they receive a marketer’s message 29 times. Multistep drip campaigns work wonders to educate and nurture prospects and move them closer to conversion over time. Success of drip marketing depends on the marketer proactively delivering information that the prospect expects at a given stage in the lifecycle marketing […]
Customer Relationship Management, Customer Scoring
How to Measure Effectiveness of Different Channels in Lead Generation
Today’s hyper-competitive world breathes ROI. Every marketer conducts a thorough analysis of which channel (social media, paid searches, ads, email and others) works best in delivering leads and achieving revenue goals. In reality, this is easier said than done. Even though we admit that social media has become ubiquitous, a recent study conducted by Abode […]
The recent survey by Corporate Executive Board (CEB), a leading research and advisory service provider, a leading research and advisory service provider, shows that many customers prefer simplicity more than over-the-top promotional offers. CEB’s survey seems to suggest that the best type of customer engagement happens when you offer a fast and seamless purchase experience. The […]