Tag Archives: Customer Relationship Management
TweetChat: Identifying the Ideal Customer
Do you know who your customers are? Are they your ideal customer? These are important [...]
1 Comment
Marketing Innovation: What it is and isn’t
It’s only natural that as businesses and technologies evolve, so does marketing. Many marketers believe [...]
1 Comment
What this marketer is thankful for
Like most of you, as I prepare to cook, bake, fry and roast our dinner [...]
Orbitz: Rethinking the Loyalty Program
If you’re like me and you utilize sites like Orbitz or Travelocity to search for [...]
Defining and understanding the customer profile
Ask your sales, marketing and client success teams to define a typical customer for your [...]
3 Comments
Webinar: Data + Content and the Ideal Customer
Last month I had the pleasure of collaborating with Gary Galvin of Galvin Technologies on [...]
Big Data Success Hinges on Putting the Customer First
Marketing (and big data!) is the engine that fuels company growth. To be effective, the [...]
1 Comment
The Path to a More Profitable Website
Simply put, your website must be about impacting business performance and success. Although SEO and [...]
1 Comment
Big Data Retention Goals
Cleaning big data can pose a real challenge to marketers. Customer buying habits change, people [...]
Cleaning Big Data is Key, but What Makes it “Dirty?”
Previously in this series we looked at some of the keys to solving big data [...]
1 Comment