Effective Lead Management
Marketers agree: Effective lead management is critical to unlocking revenue growth potential. According to MarketingSherpa, [...]
How to Engage Prospects in the Purchasing Lifecycle
Do your marketing messages cut through prospects’ inbox clutter? Are you tailoring messages based on [...]
Data Hygiene and Duplicate Management
In today’s marketing and sales landscape, technology is always evolving and continuously improving. As marketing [...]
Personalization: The Human Touch Behind the Customer Journey
In the last couple of years, the concept of ‘content fatigue’ has taken on an [...]
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Your CRM is a Goldmine
It all depends on your industry and the state of your company, but different departments [...]
CRM and Marketing Automation Working Together
Are your CRM and marketing automation solutions working in concert to deliver greater business results? [...]
The Personalization Data You Should Be Collecting
The golden rule of sending emails is relevancy. In a “me, me, me!” society, sending [...]
8 Ways to Speak “Millennial” in Your Emails
First it was our tamagotchis, now it’s our cell phones. A recent Zogby Analtycs poll [...]
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What Mattresses Can Teach You About Multi-Channel Marketing
When was the last time you learned about news from reading an actual newspaper? If [...]
Multi-Channel Marketing for Dummies
Hey marketers! Do you think you’ve got this whole “marketing” thing down? Is something missing [...]