Marketers agree: Effective lead management is critical to unlocking revenue growth potential. According to MarketingSherpa, 57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top funnel…
Do your marketing messages cut through prospects’ inbox clutter? Are you tailoring messages based on where they are in the purchasing path? In this article, you will learn how to…
In today’s marketing and sales landscape, technology is always evolving and continuously improving. As marketing teams become more and more accountable for showing results on the bottom line, they are…
In the last couple of years, the concept of ‘content fatigue’ has taken on an important meaning for marketers – all marketers: from the most seasoned, to the juniors. According…
It all depends on your industry and the state of your company, but different departments in your organization will say they are the ones that impact revenue growth the most….
Are your CRM and marketing automation solutions working in concert to deliver greater business results? In this article, you will discover five ways to enhance sales and marketing effectiveness with…
The golden rule of sending emails is relevancy. In a “me, me, me!” society, sending emails that are relevant to your recipient is top priority. However, there’s a lot more…
First it was our tamagotchis, now it’s our cell phones. A recent Zogby Analtycs poll shows that millennial cell phone usage has reached the point where over 80 percent of…
When was the last time you learned about news from reading an actual newspaper? If you’re like the majority of Americans, you look primarily online or even to social media for…
Hey marketers! Do you think you’ve got this whole “marketing” thing down? Is something missing from your marketing scope? Helping to identify the use of technology and automatic media platforms…
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