If you do a Google search for “lead management software,” chances are you’ll find results with ties to marketing automation. It’s no secret many growing organizations move to a marketing automation platform due to the overwhelming volume of inquiries, or leads, they receive on a daily basis. However, can marketing automation do more than manage leads […]
The One Quality That Defines a Great Intern College can be a great time of your life. Between earning your degree and growing as a young adult, the ages of 18-23ish (Tommy Boy took seven years for his history major) are some of the most formative years experienced by humans. However, there are many tasks […]
How do you find your next pair of pants? Do you go to a store that you have never been before, look at unfamiliar brands, and try on 12 different sizes? Well, if you do what I just described, let me give you a hint: you are doing it wrong. When most rational human beings […]
How do you feel about 3D movies? Whether they be at home or in theater, it seems like the jury is still out regarding this viewing experience. Personally, I’m still a fan of the traditional 2D viewing experience. I enjoy watching movies without thinking that I may actually be struck by a semi coming out […]
Picture it: An anonymous website visitor spends two minutes on a website. Later, an identified website visitor spends five minutes on that same website and downloads an infographic. Would you communicate with both contacts the same way? Hopefully, the identified visitor will receive a more personalized follow up because more is known about their profile […]
Magic Johnson. Babe Ruth. Serena Williams. Tiger Woods. Peyton Manning. Kobe Bryant. Walter Payton. Lisa Leslie. LeBron James. (Insert all-time great athlete here). What do these people have in common? If I were a betting man, I would say that they all share one commonality: that they have never uttered the phrase, “That’s good enough.” […]
It’s that time again! Your last campaign just wrapped up, and now you’re mapping out your next marketing campaign. Ask any marketer — they’ll agree that there’s nothing better than starting out with a clean slate. But despite working on an entirely new initiative, past campaigns shouldn’t ever be forgotten. Sure, if you’re just starting […]
Thinking back to when my career in marketing first started, I recall a conversation with my Dad that was a bit unnerving at the time. I had always thought of myself as a creative writer and outgoing strategist, so imagine my surprise when he told me I would need to use math in a marketing […]
Every marketing cloud and marketing automation vendor out there is touting the importance of sales and marketing alignment… but what does that even mean? I’ve worked in marketing departments for the majority of my career and we always operated separately from the sales team. Of course, we were responsive to the sales team’s needs but, […]
Over the past few weeks it has been very windy here in Indianapolis. By very windy I mean that I went to my sister’s collegiate track meet, where I witnessed two officials get taken off of their feet and a high jump mat move 50 yards in a tumbling somersault of padded mesh death before […]