In the midwest, the month of May typically brings a mix of sunshine and lingering “April showers,” resulting in a mix of spending time outdoors, but also jumping around and dodging puddles. This rain/shine parallels how client success manages customer relationships. When a client first purchases a new product, it’s like taking a hike on a nice sunny day. […]
All too often marketers get caught up in the tactical execution of items on our to-do list, lacking the focus and time required to think through marketing efforts on a more strategic level. I’m just as guilty of this as anyone. I used to spend a great deal of time writing content with no real […]
Over the past year, we saw trends in content creation continue to rise with 72% of B2B marketers focused on creating engaging content as a top priority. Creating meaningful and rich content is a key foundation to great marketing. In today’s viral age, there are many media channels to choose from when targeting customers with content. […]
Other than Cinco de Mayo, Memorial Day, and the end of the school year, the month of May might not mean a whole lot to most people. However, for the City of Indianapolis and avid sports enthusiasts like myself, May means one thing: the Indianapolis 500. Each year on the Sunday before Memorial Day, 33 […]
Back in 2014, I wrote a blog post on why organizations should refocus on lifecycle marketing. Two years later and I’m still singing the same song — not because it’s the only one I know but because lifecycle marketing is a strategy any organization can (and should) implement as campaigns become more complex and tactics […]
As a self-identified picky eater, I’m especially prone to order mishaps at restaurants. Just the other week, I tried out a new pizza joint with raving reviews. However, after waiting over 40 minutes for my custom pizza, the order was wrong, and I was less than raving about it. When timing and content (or pizza) […]
This past weekend I made the questionable life decision to pay a sum of money to punish myself over the course of 13.1 miles at the Indianapolis Mini Marathon. If you have ever run a mini marathon or an even further distance, you understand that it is quite literally a marathon and not a sprint. […]
There are many topics that I could have written on this week. The Indiana primary election, Game of Thrones, the NFL draft, my upcoming mini marathon, May the Fourth, the Indiana Pacers playoff collapse, etc. However, I have decided to focus my blog this week on a desk decoration that I have mere inches from […]
Mistakes can be costly. For example, in 1999 a team of Lockheed Martin engineers used the English system of measurement, while the rest of the team used the metric system in creating the Mars Climate Orbiter satellite. The use of two different measurement systems prevented the orbiter’s navigation coordinates from being transferred to a lab […]
Whether you would like to admit it or not, the most powerful throwback Nintendo character was Donkey Kong. He knew how to crush his opponents, jump over obstacles and demonstrate his mega strength. A common obstacle for most marketers is defeating data-driven marketing practices. So how can we gain the ability to become a data-driven […]