Boost Conversions with Email Segmentation
Do you segment your email lists? Email segmentation is the process of dividing your data [...]
Increase Click-Through Rates with Testing
What’s the best day to send out an email to increase click-through rates? Weekday? Weekend? [...]
The Most Common Email Marketing Mistake
Did you know that the top features of Marketing Automation used by marketers are email marketing [...]
Onboarding New Customers: Higher Retention
If you’re doing the right thing, onboarding new customers is a process that never ends. [...]
5 Keys to Grow Customer Relationships
Is your business evolving with your buyers’ expectations? Does it measure up to the competition? [...]
RFM Analysis Improves Targeted Offers
Do you know the cardinal rule of marketing? It’s simple: “Know Thy Customer.” In this [...]
Omnichannel Marketing Strategies
Does your company deliver a seamless customer experience through every channel and device? In this [...]
Marketing Metrics that Matter
So you’ve got all the enthusiasm in the world because you’re about to launch your [...]
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Social Media Marketing for Small Business
Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest – just six of the more popular social [...]
Facebook for B2B Marketing
Today, while many marketers say that LinkedIn is the platform of choice for B2B marketing, [...]
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