When talking about Big Data, the first question people often ask me is how I [...]
Earlier in our big data series we explored the rise of big data and some [...]
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Google “Big Data”; you’ll see talk of terabytes, petabytes, exabytes. Yes, searching and summarizing massive [...]
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Data is the new natural resource. What steam and oil did during the industrial revolution [...]
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In part one of this big data series, we defined big data and looked at [...]
Groupon’s CEO, Andrew Mason, was fired by the company he helped co-found, but it’s Mason’s [...]
A survey on lead generation practices conducted by the BtoB magazine reveals that 74 percent of [...]
The importance of cleaning up your marketing database can never be understated. Failure to do [...]
Today’s marketers face unprecedented challenges in adjusting to those posed by new media and changing [...]
Segmentation provides incredible insights about the prospect and the customer. But, the effort and cost [...]
