Tag Archives: Data
The Future of Strategic Digital Marketing
I recently came across an example of the future of strategic digital marketing. A friend [...]
TweetChat: Building Engagement
Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]
1 Comment
Embracing Customer Differences with Lifecycle Marketing
Difference makes the world go around. I frequently remind myself this world would be very [...]
1 Comment
TweetChat: Identifying the Ideal Customer
Do you know who your customers are? Are they your ideal customer? These are important [...]
1 Comment
TweetChat: Lead scoring best practices
This week’s TweetChat will examine lead scoring best practices. According to Jay Famico, a research director [...]
1 Comment
Re-focusing on Lifecycle Marketing
Last week, our partner Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study [...]
2 Comments
The Truth about Lifecycle Marketing Automation
Let’s get down to it: What makes lifecycle marketing automation different from marketing automation? What [...]
1 Comment
The ROI Top Ten of 2013
Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, [...]
2 Comments
What about Bing?
Just like browsers and mail servers, you have a choice when selecting an internet search [...]
Canada’s New Anti-Spam Law
Last week, a bunch of articles and blog posts were published on Canada’s new anti-spam [...]