Tag Archives: Data

The Future of Strategic Digital Marketing

I recently came across an example of the future of strategic digital marketing. A friend [...]

TweetChat: Building Engagement

Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]

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Embracing Customer Differences with Lifecycle Marketing

Difference makes the world go around. I frequently remind myself this world would be very [...]

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TweetChat: Identifying the Ideal Customer

Do you know who your customers are? Are they your ideal customer? These are important [...]

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TweetChat: Lead scoring best practices

This week’s TweetChat will examine lead scoring best practices. According to Jay Famico, a research director [...]

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Re-focusing on Lifecycle Marketing

Last week, our partner Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study [...]

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The Truth about Lifecycle Marketing Automation

Let’s get down to it: What makes lifecycle marketing automation different from marketing automation? What [...]

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The ROI Top Ten of 2013

Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, [...]

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What about Bing?

Just like browsers and mail servers, you have a choice when selecting an internet search [...]

Canada’s New Anti-Spam Law

Last week, a bunch of articles and blog posts were published on Canada’s new anti-spam [...]