These days it seems like everyone has at least one email address. I have three [...]
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No doubt you’ve already heard the day everyone in online advertising and marketing has been [...]
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You’ve seen and studied the diagrams. Maybe you paid to hear subject matter experts talk [...]
Recently, we shared how dealing with big data can be like getting lost in the [...]
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Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]
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Ask your sales, marketing and client success teams to define a typical customer for your [...]
There can be quite a difference between who your customers are, who you think they [...]
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A recent Gartner Survey, “Predicts 2013: Information Innovation,” reveals 42% of respondents have either invested in [...]
A survey conducted by the SAS Institute reveals that 67% of companies use big data [...]
Marketing (and big data!) is the engine that fuels company growth. To be effective, the [...]
