Tag Archives: Data
The Cost of an Email Address
These days it seems like everyone has at least one email address. I have three [...]
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Google says goodbye to keywords
No doubt you’ve already heard the day everyone in online advertising and marketing has been [...]
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Marketing throughout the Customer Journey
You’ve seen and studied the diagrams. Maybe you paid to hear subject matter experts talk [...]
A Survival Guide for Big Data
Recently, we shared how dealing with big data can be like getting lost in the [...]
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Engagement matters, too
Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]
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Defining and understanding the customer profile
Ask your sales, marketing and client success teams to define a typical customer for your [...]
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Lead and customer scoring in 3D
There can be quite a difference between who your customers are, who you think they [...]
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3 Ways Marketers Can Leverage Big Data
A recent Gartner Survey, “Predicts 2013: Information Innovation,” reveals 42% of respondents have either invested in [...]
How to Overcome Big Data Challenges
A survey conducted by the SAS Institute reveals that 67% of companies use big data [...]
Big Data Success Hinges on Putting the Customer First
Marketing (and big data!) is the engine that fuels company growth. To be effective, the [...]
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