We decided to do a split-test to see what would happen if the lead nurturing campaign clock was tweaked. The email content remains unchanged. The only variable is the timing. We tested a scenario of three communications in 8-days. In this case, the follow-up email is sent the day after the initial web form is submitted. The second lead nurture email is sent two days later. Four days after that, the third lead nurture email is delivered. Comparing the two lead nurturing cadence scenarios, here are the results…
In the recent webcast co-sponsored by Compendium Blogware and Right On Interactive, Chris Baggott, co-founder and CEO of Compendium illustrated how business blogging – done the right way – will maximize organic search engine rankings and will have a dramatic impact on your ability to generate marketing leads. I spoke about the equally important aspect [...]
With more and more customers establishing Saleforce.com as their marketing database, Dreamforce 2009 was a great opportunity to get tuned in to what Salesforce.com is planning for the marketing automation community. There was plenty of buzz, tons of vendors, and Colin Powell (a highlight of the conference). Read the Twitter stream at #df09 to get [...]
My conclusion after reading Chris Anderson’s new book , “Free: The Future of a Radical Price”, is that Free is complicated. Don’t get me wrong, this is a great book and comes at a perfect time, since we continue to be greeted each day with fantastic new technologies without any hint of a sustainable business [...]
Any successful marketing automation strategy requires lots of content, especially emails. Usually, you are in too much of a hurry generating this content to worry about how it is organized.
I went to ExactTarget’s Connections 09 convention this week. ExactTarget did a great job. There were a lot of excellent presenters and customer stories (my favorite part). I also got to hear and share marketing automation problems and solutions with new people, which is the best reason to go to a conference.
There are lots of [...]
New case study details how leading business blogging platform provider increases customer success with automated on-boarding communications.
A new demonstration of 5Buckets for Appexchange is available online. 5Buckets for Appexchange seamlessly integrates with Salesforce.com to automate communications with customers and prospects throughout the customer lifecycle – from initial contact to brand loyalty.
