Tag Archives: communication
6 Lifecycle Marketing Emails You Should Send
As a self-identified picky eater, I’m especially prone to order mishaps at restaurants. Just the [...]
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How to Create a B-to-B Lead Management Agreement
Does your B2B sales team complain that the marketing leads are cold, dead fish? Is Marketing [...]
Social Media Engagement: Behind the “like”
In an age where some of the recent updates to the Oxford dictionary include “awesomesauce,” [...]
Promoting Customer Retention Through Lifecycle Marketing
It’s been a couple years since my college friend group and I graduated Butler, so [...]
Track the Effectiveness of Social Media to Derive its Benefits
While B2B marketers have embraced social media in a big way, many struggle with delivering [...]
Give me all your data
Let’s be honest, as marketers, we crave data. In a world where we create 2.5 quintillion [...]
Marketers: Focus on the Customer Lifecycle
Most marketers today are focused on generating new leads. It’s how they are evaluated and, [...]
Obtaining Email Addresses: Growing Your Lists
In this day and age in marketing, it is vital to constantly be obtaining email [...]
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ROI’s Rules to Growing the Right Relationships
This blog post is the final in a series of four on how customer lifecycle marketing [...]
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Keeping Customers Happy
This blog post is the third in a series of four on how customer lifecycle [...]