Tag Archives: communication

TweetChat: One to One Messaging or Batch and Blast?

The Direct Marketing Association has been advocating the value of email marketing for years, noting [...]

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TweetChat: Customer communication preferences

How does your customer want to be communicated with? It sounds like a rather simple [...]

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Creating Content to Win New Business

“People read what interests them. Sometimes, it’s an ad.” Marketing pioneer Howard Gossage died in [...]

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Re-focusing on Lifecycle Marketing

Last week, our partner Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study [...]

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Tips for a Successful Year in Marketing

As we embark on a new year, full of opportunity and optimism, it’s in marketers’ [...]

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Canada’s New Anti-Spam Law

Last week, a bunch of articles and blog posts were published on Canada’s new anti-spam [...]

Trends facing Higher Ed: Affordability

The other day I happened to take a look at U.S. News & World Report’s [...]

Increasing Enrollment in Higher Ed

A college’s website is the first destination for many prospective students and parents when beginning [...]

Measurable Facebook Engagement

Currently, there are over 1.5 billion active users worldwide engaging with friends, coworkers, family members, [...]

Orbitz: Rethinking the Loyalty Program

If you’re like me and you utilize sites like Orbitz or Travelocity to search for [...]