The Direct Marketing Association has been advocating the value of email marketing for years, noting [...]
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How does your customer want to be communicated with? It sounds like a rather simple [...]
“People read what interests them. Sometimes, it’s an ad.” Marketing pioneer Howard Gossage died in [...]
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Last week, our partner Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study [...]
As we embark on a new year, full of opportunity and optimism, it’s in marketers’ [...]
Last week, a bunch of articles and blog posts were published on Canada’s new anti-spam [...]
The other day I happened to take a look at U.S. News & World Report’s [...]
A college’s website is the first destination for many prospective students and parents when beginning [...]
Currently, there are over 1.5 billion active users worldwide engaging with friends, coworkers, family members, [...]
If you’re like me and you utilize sites like Orbitz or Travelocity to search for [...]
