This blog post is the second in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships….
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communication Archives | Page 3 of 11 | Right On Interactive
Have you ever received an email, phone call or knock at your front door and thought to yourself, “What are they trying to sell me this time?” Chances are, you —…
This blog post is the first in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships….
All customers are alike. If a person or business is interested in working with your business, they must be exactly like other people and organizations you’ve worked with in the…
Every brand tries to take its relationship with its customers to a point where they’re no longer looked at as a commodity. In today’s media-engulfed world, your customers and prospects…
I recently came across an example of the future of strategic digital marketing. A friend of mine (we’ll call her Amanda) is a trendy young professional in Chicago. I always…
Consumers and businesses alike used to conduct business face-to-face, in retail stores or board rooms. The Internet truly changed everything. When Amazon launched, less than 1% of the world was…
Knowing who your target audience is and the type of content that’s most likely to interest them is critical for engaging prospective and current customers alike. Successful organizations today provide…
As consumers and organizations alike venture into new channels such as mobile and social media, the once linear purchase path is breaking into an assortment of touch points that have…
There seems to be an increasing focus when dealing with content creation on engagement, and rightfully so. To be blunt: Creating uninteresting content is a waste of time and money….
