Tag Archives: Engagement
Give me all your data
Let’s be honest, as marketers, we crave data. In a world where we create 2.5 quintillion [...]
The difference between Marketing Automation and Lifecycle Marketing
I started this internship completely unaware of the difference between marketing automation and lifecycle marketing. [...]
Marketing Automation: Combining Nurture with Education
What’s your definition of Marketing Automation? Marketing on steroids? That’s pretty much a common phrase [...]
Gamification: Work and Play Do Mix
Gaming in the workplace and the learning space is a relatively new concept that is [...]
Sales and Marketing Alignment, for real
OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never [...]
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Web Design Techniques to Increase Visitor Engagement
“Design is creativity with strategy.” – Rob Curedale It’s not surprising that beauty is a top [...]
Reflections of a lifecycle marketing internship
When I started my lifecycle marketing internship at Right On Interactive in June, I had [...]
B2B Client Success Management
Client success management is about customer development, retention and expansion. It’s about actively managing [...]
Marketers: Focus on the Customer Lifecycle
Most marketers today are focused on generating new leads. It’s how they are evaluated and, [...]
Forming Lasting Customer Relationships: Engagement is Timeless
In the business world, forming lasting customer relationships is critical to success. Building a [...]
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