Tag Archives: Engagement

data
Give me all your data

Let’s be honest, as marketers, we crave data. In a world where we create 2.5 quintillion [...]

The difference between Marketing Automation and Lifecycle Marketing

I started this internship completely unaware of the difference between marketing automation and lifecycle marketing. [...]

Lead Nurturing
Marketing Automation: Combining Nurture with Education

What’s your definition of Marketing Automation? Marketing on steroids? That’s pretty much a common phrase [...]

gamification
Gamification: Work and Play Do Mix

Gaming in the workplace and the learning space is a relatively new concept that is [...]

social media and marketing strategy alignment
Sales and Marketing Alignment, for real

OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never [...]

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Web Design Techniques to Increase Visitor Engagement

“Design is creativity with strategy.” – Rob Curedale It’s not surprising that beauty is a top [...]

Reflections of a lifecycle marketing internship

When I started my lifecycle marketing internship at Right On Interactive in June, I had [...]

B2B Client Success Management

  Client success management is about customer development, retention and expansion. It’s about actively managing [...]

Marketers: Focus on the Customer Lifecycle

Most marketers today are focused on generating new leads. It’s how they are evaluated and, [...]

Forming Lasting Customer Relationships: Engagement is Timeless

  In the business world, forming lasting customer relationships is critical to success. Building a [...]

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