Tag Archives: Engagement
TweetChat: Building Engagement
Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]
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Three Emerging Content Marketing Trends
Since its emergence, online content marketing has come a remarkably long way. But where is [...]
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Sales and Marketing 3.0
Sales cycles are complex and the era of the greasy used car salesman is no longer [...]
Embracing Customer Differences with Lifecycle Marketing
Difference makes the world go around. I frequently remind myself this world would be very [...]
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TweetChat: Customer communication preferences
How does your customer want to be communicated with? It sounds like a rather simple [...]
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Creating Content to Win New Business
“People read what interests them. Sometimes, it’s an ad.” Marketing pioneer Howard Gossage died in [...]
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Marketing Innovation: What it is and isn’t
It’s only natural that as businesses and technologies evolve, so does marketing. Many marketers believe [...]
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Re-focusing on Lifecycle Marketing
Last week, our partner Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study [...]
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The Truth about Lifecycle Marketing Automation
Let’s get down to it: What makes lifecycle marketing automation different from marketing automation? What [...]
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TweetChat: Exploring lifecycle marketing
Lifecycle marketing has replaced the traditional approach to marketing tactics once focused solely on lead [...]