Tag Archives: Engagement

WestJet Earns Major Marketing Win

Earlier this week, like many of you, I watched the five and a half minute [...]

Trends facing Higher Ed: Affordability

The other day I happened to take a look at U.S. News & World Report’s [...]

How B2B Marketers Can Gain More from Twitter Engagement

Ninety-four percent of all B2B marketers now engage through social media. Among the different social [...]


Measurable Facebook Engagement

Currently, there are over 1.5 billion active users worldwide engaging with friends, coworkers, family members, [...]

Orbitz: Rethinking the Loyalty Program

If you’re like me and you utilize sites like Orbitz or Travelocity to search for [...]

Five Tips for Successful Email Engagement in a Multi Device World

Email, despite the challenges, remains one of the best ways to reach out to customers. However, [...]

The Cost of an Email Address

These days it seems like everyone has at least one email address. I have three [...]


Content Marketing: Delivering Interesting, Custom Content

Content marketing is a popular topic these days. Everyone is looking for advice and best [...]

Monitoring the social conversation

As I mentioned in a previous post, the Internet has forever changed the way in [...]

Authentic marketing through storytelling

As consumers we want to connect with brands we believe to be real, engaging and [...]