Tag Archives: Engagement
WestJet Earns Major Marketing Win
Earlier this week, like many of you, I watched the five and a half minute [...]
Trends facing Higher Ed: Affordability
The other day I happened to take a look at U.S. News & World Report’s [...]
How B2B Marketers Can Gain More from Twitter Engagement
Ninety-four percent of all B2B marketers now engage through social media. Among the different social [...]
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Measurable Facebook Engagement
Currently, there are over 1.5 billion active users worldwide engaging with friends, coworkers, family members, [...]
Orbitz: Rethinking the Loyalty Program
If you’re like me and you utilize sites like Orbitz or Travelocity to search for [...]
Five Tips for Successful Email Engagement in a Multi Device World
Email, despite the challenges, remains one of the best ways to reach out to customers. However, [...]
The Cost of an Email Address
These days it seems like everyone has at least one email address. I have three [...]
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Content Marketing: Delivering Interesting, Custom Content
Content marketing is a popular topic these days. Everyone is looking for advice and best [...]
Monitoring the social conversation
As I mentioned in a previous post, the Internet has forever changed the way in [...]
Authentic marketing through storytelling
As consumers we want to connect with brands we believe to be real, engaging and [...]