Tag Archives: Engagement
The customer voice is louder than ever
My first paying job was in retail at a local mall, long before the existence [...]
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Google says goodbye to keywords
No doubt you’ve already heard the day everyone in online advertising and marketing has been [...]
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Marketing throughout the Customer Journey
You’ve seen and studied the diagrams. Maybe you paid to hear subject matter experts talk [...]
Pandora celebrates the customer journey
Recently I received an email from Pandora, the Internet radio provider, that really caught my [...]
Changes to Gmail and the impact on email marketing
If you are a Gmail user, you may have noticed a new tab format rolled [...]
Quantity versus quality leads
Marketers strive to get more and more leads. The underlying logic is since it is [...]
Lead Scoring 101
In today’s digital world, scoring prospects is no longer a luxury, it’s a necessity. Lead [...]
Lifecycle Stage: The last piece of the 3D scoring equation
Recently, I introduced how Right On Interactive scores leads and customers in 3D. We’ve discussed [...]
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Engagement matters, too
Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]
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Lead and customer scoring in 3D
There can be quite a difference between who your customers are, who you think they [...]
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