Tag Archives: Engagement

The customer voice is louder than ever

My first paying job was in retail at a local mall, long before the existence [...]

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Google says goodbye to keywords

No doubt you’ve already heard the day everyone in online advertising and marketing has been [...]


Marketing throughout the Customer Journey

You’ve seen and studied the diagrams. Maybe you paid to hear subject matter experts talk [...]

Pandora celebrates the customer journey

Recently I received an email from Pandora, the Internet radio provider, that really caught my [...]

Changes to Gmail and the impact on email marketing

If you are a Gmail user, you may have noticed a new tab format rolled [...]

Quantity versus quality leads

Marketers strive to get more and more leads. The underlying logic is since it is [...]

Lead Scoring 101

In today’s digital world, scoring prospects is no longer a luxury, it’s a necessity. Lead [...]

Lifecycle Stage: The last piece of the 3D scoring equation

Recently, I introduced how Right On Interactive scores leads and customers in 3D. We’ve discussed [...]

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Engagement matters, too

Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]


Lead and customer scoring in 3D

There can be quite a difference between who your customers are, who you think they [...]