Tag Archives: B2B

Why Customer Relationships Matter

customer relationships

In the midwest, the month of May typically brings a mix of sunshine and lingering “April showers,” resulting in a mix of spending time outdoors, but also jumping around and dodging puddles. This rain/shine parallels how client success manages customer relationships. When a client first purchases a new product, it’s like taking a hike on a nice sunny day. […]

How to Create a B-to-B Lead Management Agreement

How to Create a B-to-B Lead Management Agreement

Does your B2B sales team complain that the marketing leads are cold, dead fish? Is Marketing frustrated that leads seem to disappear in a black hole? One of the liveliest discussions among b-to-b sales and marketing teams is how leads are going to be efficiently and effectively managed. In this article, you will learn how to create a […]

The Good, Bad and Ugly of your B2B Family

B2B family

Most of us share one common priority over the holiday season: time with family. This means different traditions, celebrations, and activities — depending on your background — but most of us will see grandparents, cousins, aunts, uncles, siblings, and parents in varying capacities. Some of you may have cringed at the thought of having to […]

Promoting Customer Retention Through Lifecycle Marketing

customer retention

It’s been a couple years since my college friend group and I graduated Butler, so this past weekend we all reunited in Indianapolis. Besides tuning into the Butler game and exploring the shops on Mass Ave, no one could return home without hibachi from our favorite restaurant: Tomo. It didn’t matter that we had been […]

Finding and Cultivating More Best-Fit Clients

You’ve heard it before: one size doesn’t fit all. Just because you provide a product or a service that can help businesses grow, doesn’t mean every business out there is worth going after. Marketing and sales teams alike need boundaries or guidelines. Who are we calling? Who are we trying to reach? Without this focus, […]

Tips for Better Marketing Campaign Management

Cross channel. Multi channel. Omni channel. Whatever channel your organization is focused on, chances are you either use or are in need of a marketing campaign management tool. Developing, deploying and managing a campaign for any organization (B2B or B2C) can be time consuming and stressful. Particularly if the C-suite is looking for an immediate […]

Most engaging blog posts of 2014

Happy New Year 2014 Indianapolis

2014 was a busy year for Right On Interactive! It’s still hard to believe that in a few short hours we will be ringing in the New Year and kicking off 2015. But before we break out the champagne and noise makers, here’s a short list of Right On’s most popular blog posts in 2014. […]

2015: The Year of Data Driven Marketing

I was recently catching up with some fellow marketers when someone brought up their biggest issue and concern was data. “I can’t get what I want from our IT team,” she lamented. “I know we’re collecting a ton of it but what good is it when it’s not easily accessible?” Soon, others were chiming in. “I […]