Quality customer experience is critical to customer retention. In 2013, 62% of global consumers switched service providers due to poor customer service experiences, up 4% from the previous year (Accenture Global Consumer Pulse Survey). Also, poor customer experience results in an estimated loss of $83 billion by US enterprises yearly because of defections and abandoned […]
Category Archives: Customer Journey
Customer Journey, Customer Lifecycle Marketing, Featured
Marketing Content Strategy: The Lifecycle Journey
In lifecycle marketing, your content strategy should align with where your customer is on their lifecycle journey. A customer may be a great and engaged fit with your brand, but they could be anywhere on the lifecycle journey. By formatting your content to where a customer is on journey with your brand, you can increase their […]
I graduated from a university in the Big Ten Conference in 2002. A school with an athletic program of sports dichotomies. Basketball was and continues to be its powerhouse, selling out every game and maintaining a die-hard, enthusiastic and devoted fan base. The football program, while getting better, has always been the afterthought; something fun to do on a […]
Successful marketing is about more than winning clients. Lifecycle marketing and customer experience play a huge role in marketing success. It’s not just about winning a customer; it’s about that customer’s experience in their journey with your brand. Winning the customer is only the start of that journey. From there, it’s all about engaging and […]
Building customer trust is a necessity in the “Age of the Customer.” Described recently by Jim Balsingame for Forbes, “this new Age was born as micro-computers and associated innovations converged with high-speed Internet and associated applications. As this convergence shifts marketplace paradigms, it conveys the balance of power from the seller to the customer.” When […]
The average spend of a repeat customer is a 67% more than a new one but marketers are, in general, still evaluated on the number of leads they are able to generate day after day, quarter after quarter. So how can marketers and salespeople alike win new business but also engage customers in meaningful interactions that […]
Have you ever received an email, phone call or knock at your front door and thought to yourself, “What are they trying to sell me this time?” Chances are, you — like most people — have received unwanted telemarketing, email marketing or solicitors in the past. Thanks to technology, marketers and salespeople alike are now able […]
These days, customer journey has become as much of a catch phrase as “big data” and “content is king.” Everywhere you look, marketers are touting the importance of understanding the customer journey and marketing to the customer journey. Why? Because it’s true. Understanding your customer journey or lifecycle is critical in developing engaging content and […]
Does brand loyalty exist online? I mean, sure it does, in some manner, but is loyalty less effective when your audience has access to the endless information, accurate or not, about your brand online? In the race for manufacturers and brands to undercut costs online, consumers have become more accustomed to the real-world value of […]
Win. Keep. Grow. — it’s the motto we live and breathe by here at Right On Interactive. We proudly help organizations win new business, keep current customers and grow the right relationships. While “Keep” might be the middle child, in the “Win. Keep. Grow.” family, it certainly does not experience the typical oversight associated with […]