Customer Retention Drives Revenue

customer retentionWin. Keep. Grow. — it’s the motto we live and breathe by here at Right On Interactive. We proudly help organizations win new business, keep current customers and grow the right relationships. While “Keep” might be the middle child, in the “Win. Keep. Grow.” family, it certainly does not experience the typical oversight associated with middle child syndrome. Keep, or as most of us more commonly refer to it, customer retention, begins with the initial contact an organization has with a customer and continues throughout the entire relationship.

In her article, “10 Ways to Get More Sales From Existing Customers” for Inc., Donna Fenn shares,

Acquiring new customers is expensive (five to ten times the cost of retaining an existing one), and the average spend of a repeat customer is a whopping 67 percent more than a new one.

The Win does not create the Keep, but the Keep creates the Growth.

Customer retention goes hand-in-hand with engaged relationships, ROI’s first core value. We believe in building engaged relationships with our clients and helping our clients build engaged relationships with their customers. Engagement is the most important metric your organization can measure because customer engagement builds relationships, which in turn, builds revenue. Building the right relationships does not happen overnight, but it does result in customer retention and growth. ROI provides an engagement blueprint for marketers that shows where to invest resources to drive revenue and keep customers engaged through their journey with a brand. With ROI, it is easy to recognize not all customers are alike and they don’t want the same information communicated in the same way.

With ROI’s Customer Lifecycle Marketing software solution, customer retention is accomplished through a three-dimensional scoring approach that provides a robust view of every customer: Profile Score + Engagement Score + Lifecycle Stage = 3D Scoring. This scoring algorithm delivers insight into customer engagement, automates marketing campaigns and graphically shows the progress of every customer in their journey with a brand.

Growth is the result of keeping customers.

Let ROI help you retain your customers and improve customer relationship growth with 3D scoring visibility.