In a recent SiriusDecisions blog post, Laura Cross revealed some startling information regarding the usual [...]
When I started my lifecycle marketing internship at Right On Interactive in June, I had [...]
Most marketers today are focused on generating new leads. It’s how they are evaluated and, [...]
In the business world, forming lasting customer relationships is critical to success. Building a [...]
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The average spend of a repeat customer is a 67% more than a new one but [...]
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No two customers are alike and neither is their path to purchase. Long gone are [...]
Consistent, constructive communication is essential for any organization to achieve true client satisfaction and growth. [...]
This blog post is the first in a series of four on how customer lifecycle [...]
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These days, customer journey has become as much of a catch phrase as “big data” [...]
Knowing who your target audience is and the type of content that’s most likely to [...]
