In a recent SiriusDecisions blog post, Laura Cross revealed some startling information regarding the usual set up of lead scoring for most companies getting started with marketing automation. Well, I…
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Lead Nurturing Archives | Page 2 of 6 | Right On Interactive
When I started my lifecycle marketing internship at Right On Interactive in June, I had relatively little marketing experience and had a lot to learn about the company, its clients…
Most marketers today are focused on generating new leads. It’s how they are evaluated and, in many cases, held accountable to the revenue goals of the organization. However, instead of…
In the business world, forming lasting customer relationships is critical to success. Building a long-term relationship with a customer is far more profitable than acquiring a new customer. Consider…
The average spend of a repeat customer is a 67% more than a new one but marketers are, in general, still evaluated on the number of leads they are able to…
No two customers are alike and neither is their path to purchase. Long gone are the days of the funnel where each and every prospects enters the buying process at…
Consistent, constructive communication is essential for any organization to achieve true client satisfaction and growth. Engaged relationships are at the root of loyal customers. One primary goal of ROI’s Client…
This blog post is the first in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships….
These days, customer journey has become as much of a catch phrase as “big data” and “content is king.” Everywhere you look, marketers are touting the importance of understanding the…
Knowing who your target audience is and the type of content that’s most likely to interest them is critical for engaging prospective and current customers alike. Successful organizations today provide…
