With our latest release, I am happy to announce that we have rolled out another new feature related to social media, this time around Twitter. This new feature is called…
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Lead Nurturing Archives | Page 5 of 6 | Right On Interactive
Let’s face it. It’s 2013, and we’ve made resolutions as individual and as businesses for the New Year, just like we did last year and like we did the year…
The marketer’s world is becoming increasingly complex. We need to engage across multiple channels while ensuring consistency across channels, continually update our tactics and plans and execute campaigns fast to…
A survey on lead generation practices conducted by the BtoB magazine reveals that 74 percent of the marketers have a formal lead generation program in place, and of them, 48 percent have…
Any marketer worth their salt understands the importance of nurturing leads to drive conversions. However, what many marketers do not realize is that there are no one-size-fits all solutions to…
An average prospect does not convert until they receive a marketer’s message 29 times. Multistep drip campaigns work wonders to educate and nurture prospects and move them closer to conversion…
The onus is on marketers to keep incoming leads engaged. Generating leads, and not engaging them, or engaging such leads improperly, is an exercise in futility as such leads would…
An evolved marketplace presents a challenging environment for marketers. An increase in competitive pressures corresponds with an increasing number of bad sales leads. Bad sales leads are the direct result…
Generating leads counts for nothing if leads do not convert to revenue. The responsibility is on marketers to drive them to convert. This is very important in today’s competitive world…
Big data or large and complex data sets are an integral part of marketing. Marketers frequently use them when gathering and scoring leads. Big data provides more accurate results for…
