Tag Archives: Facebook

TweetChat: Building Engagement


Engagement indicates a person’s level of commitment. It can come in many forms, such as diamond rings or “@” replies. But engagement, however you get it, can be the difference between a stranger, a qualified lead and a returning customer. Think of engagement as a measurement of how committed a lead is to your brand. […]

Measurable Facebook Engagement

Currently, there are over 1.5 billion active users worldwide engaging with friends, coworkers, family members, organizations and brands via Facebook. They’re spending about 20 minutes browsing through their news feed, responding to messages and comments, liking pictures, videos and statuses, and sharing their own content each time they log in. It’s no surprise that marketers […]

Monitoring the social conversation

How to Maintain Social Engagement Through The Customer Lifecycle

As I mentioned in a previous post, the Internet has forever changed the way in which we share our experience with a brand or company. Likewise, it’s changed how organizations are able to collect feedback from customers, analyze it and gain valuable insights. The social conversation between brands and their customers is now just as […]

The customer voice is louder than ever

customer voice

My first paying job was in retail at a local mall, long before the existence of social media. If someone had something positive or negative to say about their experience in the store, they had to call a toll-free number or come into the store and talk to the manager face-to-face. It didn’t happen often, and […]

Need for an Integrated Marketing Approach

Email marketing is still at the heart of most marketing communication plans. In addition, most brands have gone social as the popularity of social media grows year over year, with customers increasingly using different social media channels daily. Not to mention, dekstops and laptops are giving way to mobile devices, such as tablets and smartphones. […]

Facebook Paid Messages: Marketing Advantage or Annoyance?

Facebook is testing a new feature called paid messaging. It will let users send a message directly to the inboxes of people outside of their network, starting with a cost of at least $1 per message. The price tag rises depending on the profile of the strangers you’re trying to reach. The higher the profile, […]

Integrating Email and Social Media Allow the Marketer to Reap Rich Dividends

While email is one of the most popular and effective channels for marketing communications, social media is one of the fastest growing channels for engaging prospects and customers. Integrating email and social media allows the marketer to reap rich dividends. Linking an email marketing campaign to an overall social media strategy can provide marketers with […]

Is It Possible to Replicate Facebook’s Model of Customer Engagement?

What makes an engaging brand? In the world of social media, Facebook has taken the cake in terms of claiming customers. Organizations like Facebook and Twitter are successful because they have added the secret sauce – they’ve figured out how to get their users to come back repeatedly. This is in part due to the […]