Tag Archives: Facebook

TweetChat: Building Engagement

Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]

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Measurable Facebook Engagement

Currently, there are over 1.5 billion active users worldwide engaging with friends, coworkers, family members, [...]

Monitoring the social conversation

As I mentioned in a previous post, the Internet has forever changed the way in [...]

The customer voice is louder than ever

My first paying job was in retail at a local mall, long before the existence [...]

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Need for an Integrated Marketing Approach

Email marketing is still at the heart of most marketing communication plans. In addition, most [...]

Facebook Paid Messages: Marketing Advantage or Annoyance?

Facebook is testing a new feature called paid messaging. It will let users send a [...]

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Integrating Email and Social Media Allow the Marketer to Reap Rich Dividends

While email is one of the most popular and effective channels for marketing communications, social [...]

Is It Possible to Replicate Facebook’s Model of Customer Engagement?

What makes an engaging brand? In the world of social media, Facebook has taken the [...]