Marketers today are evaluated on numerous objectives and goals. While most organizations are clamoring for “more leads” they are also critical of the quality of these leads, which can be deciphered at a glance thanks to a certain percentage known as the conversion rate. What are conversion rates? Recently in Forbes, contributor Dave Lavinsky defined conversion rates […]
Category Archives: Marketing
This blog post is the final in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships. Over the past few weeks, I have shared with you a marketing love story to explain the difference between the outdated marketing funnel and lifecycle marketing. We have […]
This blog post is the third in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships. Last month, I shared with you a marketing love story to help explain the difference between the traditional marketing approach and customer lifecycle marketing. Then, I shared […]
The average spend of a repeat customer is a 67% more than a new one but marketers are, in general, still evaluated on the number of leads they are able to generate day after day, quarter after quarter. So how can marketers and salespeople alike win new business but also engage customers in meaningful interactions that […]
This blog post is the first in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships. Marketer meets lead. It’s love at first click. The lead hangs on to the marketer’s every word. “The marketer knows how I really feel,” thinks […]
All customers are alike. If a person or business is interested in working with your business, they must be exactly like other people and organizations you’ve worked with in the past. In fact, their lifecycle, or journey, with your brand will be no different than all of your other customers’ paths. Oh, and that message […]
I recently came across an example of the future of strategic digital marketing. A friend of mine (we’ll call her Amanda) is a trendy young professional in Chicago. I always find her to be on the cutting edge of marketing and she just made a Facebook post that I find intriguing: Is it a bad […]
Since its emergence, online content marketing has come a remarkably long way. But where is it headed? Below, learn more about three high-level content marketing trends that will continue to unfold in 2014: Adapting to Mobile Will Be Key While catering to mobile users has been a fairly high priority for content marketers leading up […]
Sales cycles are complex and the era of the greasy used car salesman is no longer applicable in today’s market. Sellers need to be more sophisticated to survive. The focus doesn’t lie in generating more leads – the 80’s style antiquated sales funnel. The funnel is dead, so to speak. Marketing tactics around the funnel are still applicable […]
How does your customer want to be communicated with? It sounds like a rather simple question but it’s not easy to answer. Simply described, customer communication preference management is when customers opt in or out of an organization’s communication methods (i.e., email, SMS and social media updates). However, it’s much larger than that. Customer communication […]