engagement + relationships = revenue
Our lifecycle marketing solution delivers insight into prospect and customer engagement, automates marketing campaigns and graphically shows the progress of every individual’s and organization’s relationship with your brand.
Instead of focusing only on leads generated through the marketing funnel, we nurture all sources of revenue: leads from marketing and sales, repeat customers, referrals and upsells. We provide an engagement blueprint for sales and marketing teams so they see where to invest their resources to drive revenue.
Win new business. Keep current customers. Grow the right relationships.
Lifecycle Marketing
Lifecycle marketing strategy creates lasting, powerful relationships. Our solution graphically depicts the progress of every prospect and customer as they move through their customer lifecycle; from initial contact to brand advocate.
Marketing Automation
Make life a little easier. Automate all marketing communications and tasks to increase effectiveness, improve efficiency and reduce errors. Utilize lifecycle stage and scoring information to tailor your messages, timing and actions, while driving engagement.
Campaign Management
Increase engagement with advanced targeting and segmentation. Easily manage cross-channel and multi-channel campaigns. Report on campaign successes and return-on-investment to improve your strategy.
Multi-channel Marketing
How many ways can you reach a prospect or customer? Multi-step, multi-channel marketing is the name of the marketing game these days. Connect via email, direct mail, phone, fax or social. Measure the ROI of each channel and assign the appropriate campaign of communications to each individual depending on their preferences and responses.
Lead and Customer Scoring
3D Scoring = Profile Score + Engagement Score + Lifecycle Stage. Surface-level evaluations are not enough to power successful campaigns and interactions. 3D Scoring gives you visibility to ideal prospects and at-risk customers. Build nurturing campaigns based on scoring and lifecycle stage, targeted to your customers’ profile, engagement levels and needs.
Lead and Customer Nurturing
Nurturing your leads closes sales. Nurturing your customers drives more revenue. Score, automate and track with our lifecycle marketing automation solution to reduce the cost of lead acquisition, increase engagement, build strong relationships and grow sales-ready opportunities.
Email Marketing
Create, automate and track emails to your audiences with ROI email. Improve email campaign response rates with sophisticated scoring and segmentation. Our advanced reporting visualizes engagement with email and analytics data.
Analytics
Analytics is a powerful tool that is now easier to interpret and readily placed at your fingertips in our lifecycle marketing automation solution. We boast a seamless integration with Google analytics and allow users to gain improved visibility to both anonymous and identified visitor tracking. Score and automate actions based on captured real-time analytics data.
Integrations
For most businesses, prospect and customer data lives in many different systems and databases — CRM, email marketing databases, call center history logs, order entry systems, point of sale systems and sales databases. Is this you? Our solution enables marketers to increase the value of their CRM and other sales and marketing systems by connecting all the dots. Integrate with popular systems such as Salesforce.com, ExactTarget, Google Analytics, foursquare and many others.
Reporting and Analysis
Reporting: not glamorous, but essential to any business. Our reports quickly summarize and visually graph the key performance indicators and performance metrics of your marketing and sales efforts. You have the information at hand to compare campaign performance and make strategic decisions to optimize your marketing operations.
