Tag Archives: Relationships
Changes to Gmail and the impact on email marketing
If you are a Gmail user, you may have noticed a new tab format rolled [...]
Big Data and Data Mining
Earlier in our Big Data series, we identified some of the initial steps Right On [...]
Groupon CEO: What His Departure Can Teach Us About Data and Building Customer Relationships
Groupon’s CEO, Andrew Mason, was fired by the company he helped co-found, but it’s Mason’s [...]
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Relationships Drive Conversions
Today’s customers are highly aware and leverage the Internet to scour information. Sirius Decisions estimates [...]
Lifecycle Marketing: The Email Basics
Technology has opened up new channels of communication, but email still retains its dominance in [...]
customers + engagement = revenue
The equation is simple: customers + engagement = revenue The obvious focus of every organization [...]
Email Content Relevancy: Why Triggered Content is More Effective
Batch and blast is dying. Many companies, unfortunately, haven’t realized this yet. But as the [...]
How to Move the Right People through the Customer Lifecycle
Customer lifecycle marketing enables your business to win and retain more customers, optimize marketing effectiveness, [...]
Do You Sell a Product or Create an Experience?
This morning was a crisp fall day in Indianapolis. I grabbed my favorite jacket off [...]
Quadruple Results with a Multi-Step Lead Nurturing Campaign
by Richard Cunningham – In the recent webcast co-sponsored by Compendium Blogware and Right On [...]