Tag Archives: Relationships
TweetChat: Building Engagement
Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]
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Sales and Marketing 3.0
Sales cycles are complex and the era of the greasy used car salesman is no longer [...]
Embracing Customer Differences with Lifecycle Marketing
Difference makes the world go around. I frequently remind myself this world would be very [...]
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TweetChat: Customer communication preferences
How does your customer want to be communicated with? It sounds like a rather simple [...]
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The Truth about Lifecycle Marketing Automation
Let’s get down to it: What makes lifecycle marketing automation different from marketing automation? What [...]
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WestJet Earns Major Marketing Win
Earlier this week, like many of you, I watched the five and a half minute [...]
What this marketer is thankful for
Like most of you, as I prepare to cook, bake, fry and roast our dinner [...]
Orbitz: Rethinking the Loyalty Program
If you’re like me and you utilize sites like Orbitz or Travelocity to search for [...]
Authentic marketing through storytelling
As consumers we want to connect with brands we believe to be real, engaging and [...]
Marketing throughout the Customer Journey
You’ve seen and studied the diagrams. Maybe you paid to hear subject matter experts talk [...]