Tag Archives: Email

Obtaining Email Addresses: Growing Your Lists

In this day and age in marketing, it is vital to constantly be obtaining email addresses from contacts and prospects. While social media has evolved and created a variety of other platforms on which to market, email still remains the most prevalent. Email has three times as many user accounts as Facebook and Twitter combined! […]

The Importance of Lifecycle Stage Conversion

Lifecycle marketing provides new perspective and return on investment, but only with the necessary due diligence. Creating a solid, yet flexible marketing strategy that deeply integrates business functions isn’t easy, but it’s a necessary shift to measure true customer conversion rates. The most common barrier I see as a Client Success Manager, is integrating email […]

TweetChat: Relationship Building 101

The average spend of a repeat customer is a 67% more than a new one but marketers are, in general, still evaluated on the number of leads they are able to generate day after day, quarter after quarter. So how can marketers and salespeople alike win new business but also engage customers in meaningful interactions that […]

8 Simple Things That Quickly Lead to Customer Loyalty & Retention

I can’t think of a single company that couldn’t improve their customer relations and loyalty programs.  True, there are amazing examples of world-class customer programs out there.  From Zappos to Zingerman’s, there’s plenty to observe and emulate. But generally, I find that companies either completely under-invest in the customer side of marketing (vs. acquisition marketing), […]

TweetChat: Nurturing Customer Relationships

Have you ever received an email, phone call or knock at your front door and thought to yourself, “What are they trying to sell me this time?” Chances are, you — like most people — have received unwanted telemarketing, email marketing or solicitors in the past. Thanks to technology, marketers and salespeople alike are now able […]

A Marketing Love Story

This blog post is the first in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships. Marketer meets lead. It’s love at first click. The lead hangs on to the marketer’s every word. “The marketer knows how I really feel,” thinks […]

TweetChat: One Size Fits All Marketing

All customers are alike. If a person or business is interested in working with your business, they must be exactly like other people and organizations you’ve worked with in the past. In fact, their lifecycle, or journey, with your brand will be no different than all of your other customers’ paths. Oh, and that message […]

Three Emerging Content Marketing Trends

Since its emergence, online content marketing has come a remarkably long way. But where is it headed? Below, learn more about three high-level content marketing trends that will continue to unfold in 2014: Adapting to Mobile Will Be Key While catering to mobile users has been a fairly high priority for content marketers leading up […]

TweetChat: One to One Messaging or Batch and Blast?

The Direct Marketing Association has been advocating the value of email marketing for years, noting on average, for every dollar spent marketers see a return of more than $40. There are a number of reasons for this. Most notably, email offers the ability to not only reach a vast number of people, but also to […]

Embracing Customer Differences with Lifecycle Marketing

Difference makes the world go around. I frequently remind myself this world would be very boring place if we were all the same. Lifecycle marketing strives to recognize, accept and celebrate customer differences. Long gone are the days where it’s considered sensible to market with blind eyes, assuming all customers want the same information, at […]