Difference makes the world go around. I frequently remind myself this world would be very [...]
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How does your customer want to be communicated with? It sounds like a rather simple [...]
Last week, our partner Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study [...]
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Let’s get down to it: What makes lifecycle marketing automation different from marketing automation? What [...]
As we embark on a new year, full of opportunity and optimism, it’s in marketers’ [...]
Last week, a bunch of articles and blog posts were published on Canada’s new anti-spam [...]
The college environment today is much different than when I attended college over a decade [...]
The other day I happened to take a look at U.S. News & World Report’s [...]
A college’s website is the first destination for many prospective students and parents when beginning [...]
What better way to celebrate Halloween than by discussing the scariest question I’ve ever heard [...]
