In lifecycle marketing, your content strategy should align with where your customer is on their lifecycle journey. A customer may be a great and engaged fit with your brand, but…
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Content Archives | Page 2 of 4 | Right On Interactive
In the marketing world today, it is vital to control your company’s content on a variety of platforms. Consider the fact that 85% of Americans are never more than 3 feet…
This blog post is the third in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships….
The average spend of a repeat customer is a 67% more than a new one but marketers are, in general, still evaluated on the number of leads they are able to…
I can’t think of a single company that couldn’t improve their customer relations and loyalty programs. True, there are amazing examples of world-class customer programs out there. From Zappos to…
This blog post is the second in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships….
Have you ever received an email, phone call or knock at your front door and thought to yourself, “What are they trying to sell me this time?” Chances are, you —…
This blog post is the first in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships….
These days, customer journey has become as much of a catch phrase as “big data” and “content is king.” Everywhere you look, marketers are touting the importance of understanding the…
All customers are alike. If a person or business is interested in working with your business, they must be exactly like other people and organizations you’ve worked with in the…
