When we think about omni-channel marketing, a business-to-consumer model is the first that comes to mind, like a large online retailer. The way consumers engage with brands has changed. We no longer just drink Coca-Cola, but we like its Facebook page, RT its tweets, share photos of the bottle we purchased with our best friend’s […]
“We should do a marketing campaign centered around (insert word here)!” The statement echoes through the conference room. The speaker is most likely a senior level officer or manager, and he/she is sporting a pleased, reassured expression after sharing this seemingly brilliant idea. The speaker continues in a blur of marketing clichés, “Tracking…channels…content…social media…integrated marketing…data-driven…engagement.” […]
Google sites, 71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience. For the B2B consumer, the buyer journey is mirroring that same path of consumption. People are acting as their own salesperson, educating and comparing company products or services by analyzing websites, social media, and […]
Like it or not, your customers are on a journey with your brand with or without you. If you have seen The Hobbit: An Unexpected Journey, you can picture your customers and prospects behaving similarly to the excited Bilbo Baggins as he runs out of his home shouting, “I’m going on an adventure!” As modern […]
Nowadays, businesses are using social media in order to get their product or service in front of the consumer. Whether it’s through a tweet, or simply creating a Facebook status on your company’s page, businesses are connecting to individuals on various platforms. It’s a good thing too because social media outlets are allowing you to […]
For the sales team, it used to be about how many client lunches they had or the number of evening entertainments they scheduled within a week. Today, customers report being nearly 60 percent through the sales process before engaging a sales rep, regardless of the price point. What does this means for the modern day salesperson? The […]
Whether you refer to it as omni-channel or omnichannel marketing, it’s something marketers need to give serious attention to, as it’s not just another fly-by-night buzzword. Omnichannel marketing refers to the choice consumers and businesses have when it comes to how they engage with a brand. From direct mail to apps and even social media, […]
Regardless of social media marketing, web and television advertising, review sites and more, email is still one of the most popular ways to engage with prospects and customers. However, two of the biggest challenges with email marketing is keeping them out of the recipient’s spam folder and convincing them to read the message. Many people are […]
I am a huge football fan. Watching a team’s offense fully execute a play is one of the most beautiful things in the world to me. It is important to have balanced play calling that includes inside runs, outside runs, short passes, long passes, and the occasional trick play. A good offensive coordinator notices trends and will […]
Many marketers are skeptical of new marketing tools, and rightfully so. It’s just one more thing that does something slightly different than the last thing. The dashboard looks sleeker, the algorithms are a little more advanced, or the reports are shinier. Sometimes 3D scoring gets that same look. People ask, “Isn’t this just the repackaging […]