Measuring the Effectiveness of the Marketing Campaign
While lead generation and nurturing are core activities for any marketer, many marketers get carried [...]
Do You Sell a Product or Create an Experience?
This morning was a crisp fall day in Indianapolis. I grabbed my favorite jacket off [...]
The Marketing Spotlight Podcast Profiles Successful Interactive Marketing Campaigns
Right On Interactive, maker of the ROI Customer Lifecycle Marketing automation software solution, today introduced [...]
Social Media Lead Scoring and Qualification
“There have been murmurs all around the industry that [ROI’s] most recent platform enhancements are [...]
Split-test Lead Nurturing Cadence for Improved Response
What would happen if you changed the cadence of your multi-step lead nurturing campaign? How [...]
Quadruple Results with a Multi-Step Lead Nurturing Campaign
by Richard Cunningham – In the recent webcast co-sponsored by Compendium Blogware and Right On [...]
LinkedIn Essentials
I am a big fan of LinkedIn and have been using it for several years. [...]
Mining the ”Out of Office”
I love to receive out of-office-replies. Seriously, more often than not, out-of-office replies contain valuable [...]