Inspiration doesn’t rest. Ideas for building your business continue to multiply. Yet, when you look at your business plan, you see a glaring shortage of resources. What else is new? How do you maintain, or even exceed, your growth expectations, while remaining realistic about the tools at your disposal? The solution is marketing automation software. Though […]
Do the numbers lie? When it comes to sales and marketing expectations, the answer is yes. Though marketing and sales teams supposedly work hand-in-hand, the two distinct functions of an organization are measured differently. Marketers are typically gauged by the number of leads passed to the sales team. Salespeople are measured by net new opportunities, […]
Uninformed buyers have become a rare breed. With the amount of product data and information available to the typical customer, the sales cycle has grown in complexity. The first vendor through the door is no longer in the driver’s seat. Customers have lists of questions that need to be answered and considerations they expect to […]
“If you have the opportunity to download the IBM Global Chief Marketing Officer Study for 2012, it’s well worth the read! And you can take the CMO survey as well!” From the Marketing Tech Blog “Last week I was interviewing Troy Burk, founder of a marketing automation company, and I asked him about their position […]
“So how cool is it that the day we’re going to announce the partnership, that Gleanster, a marketing research company, publishes a review of marketing automation providers naming Right On Interactive a leader in the space. Too cool!” From the Marketing Tech Blog – January 4, 2012 “Right On Interactive leads the pack in 3 […]
Batch and blast is dying. Many companies, unfortunately, haven’t realized this yet. But as the number of promotional email campaigns sent out by retailers increases, the need for specific, relevant, and triggered content will only increase. “Retailers sent each of their subscribers 177 promotional email campaigns on average last year, up 16 percent from 2010,” […]
Customer lifecycle marketing enables your business to win and retain more customers, optimize marketing effectiveness, and maximize the lifetime value of customers. Of course, everyone wants to see their business succeed in these ways. However, most marketing automation solutions focus solely on lead acquisition, which is only one ingredient in the more robust recipe for […]
Lead scoring is one of the fundamental aspects of marketing automation. In the traditional sense, lead scoring enables you to qualify leads based on their interest in your product or services. The lead score would then go up or down based on the status of your relationship with the customer. Right On Interactive (ROI) takes […]
If you’ve witnessed the internal battle between marketing and sales in an organization – the lack of alignment and cohesion between the two teams – you’re not alone. This is an issue as old as business itself and, while there have been many approaches to encourage efficiency (do the terms “marketing funnel” and “sales funnel” […]
Content marketing is the new “king” of B2B marketing efforts. However, successful content marketing requires marketers to adopt effective content curation techniques. That means finding, organizing and sharing the relevant information to the right audience when they’re hungry for it. This is a basic requirement for lifecycle marketers looking to develop new leads or engage […]