Modern marketing is heavily dependent on customer data. Much of what was once measured by outside market research groups can now be found and analyzed internally by organizations through tools and platforms such as marketing automation, Google Analytics, social media, CRM and ERP. Today, marketers have more insights into how customers are behaving in relationship […]
Measure. Track. Calculate. Prove. Evaluate. Return on investment. Closed loop report. Marketing as an industry has been slow to adopt these words. According to Will Davis, CMTO at Right Source Marketing, “Measurement is absolutely critical to the success of a content marketing program.” One of the only ways that traditional marketing has been measured was […]
The most important question: quality or quantity? While the first impulse is to say ‘quality,’ few people apply the same response to marketing efforts! The traditional barometer of success in marketing is quantity, either the number of leads or conversions. But, for your marketing effort to succeed in the long run, it is far more […]
To say blogging has “caught on” may be the understatement of the century. In fact, according to an infographic shared on Digital Buzz, two million blog posts are written and published every 24 hours. While not every one of those may be on the same topic as your latest post, it’s still an outstanding number […]
Is more content actually a bad thing for B2B marketing? Many marketers focus on generating large volumes of marketing content to offer detailed and in-depth information to their prospects. With content being the fuel that drives inbound marketing, it seems to make sense to create more and more. However, when it comes to the effectiveness of […]
Producing attention-grabbing content is a tall hurdle that nearly every marketer has encountered at some point in their career. Being creative in this day and age seems increasingly difficult, as the power of the Internet provides access to numerous social media platforms, magnifying the thoughts of every user. So the question then arises, “How do […]
One of the primary goals most marketers in the twenty first century share is driving website traffic. It’s not lost on any of us that the more people we can get our goods and services in front of, the more likely we become to convert anonymous visitors into identified, and qualified leads into customers. The […]
Most of us are familiar with the show, “Are You Smarter Than a Fifth Grader,” which features adults and 5th graders in a battle of wits with seemingly elementary questions. What if instead of geography, history, math, and science, these questions featured marketing technology questions applicable to the overall success of your business? Do you […]
Is your company trying to shorten their sales cycle? Are they striving to generate new business while retaining current customers? Right On Interactive is now introducing its newest E-book: Lifecycle Marketing 101: What Every B2B Marketer Needs to Know About CLM! With this ebook, B2B marketers, senior executives, sales enablement professionals, or those seeking to know […]
With Facebook, Twitter, LinkedIn, blog websites, and other online platforms, there is a lot information to sift through as a consumer. As a marketer, even if you do have a content marketing strategy in place, the information you are distributing may not be connecting with your audience the way you predicted. According to Demand Metric, […]