Numbers mean stuff: Get real with your email reporting

email reporting

I am a what some people refer to as a “rabid” sports fan. I am also a lover of random statistics. Most dear to my heart on the sports front is my alma mater, Purdue University, and its basketball team. AJ Hammons is one of the best centers in the country, but he is not […]

Calculating the Business Value of Social Connections

Social Connections

It’s easy to put a value on a business relationship. It can sound a little like a MasterCard commercial. Business lunch: $57. Tickets to the big game: $160. Business dinner: $350. Closing a million dollar deal for your company:  Priceless. Except — it’s not priceless; it’s worth $1,000,000. It’s fairly easy to track revenue versus […]

How to Avoid the Spam Folder

How to Avoid the Spam Folder You spend hours writing content and developing the perfect email template for your message. You test it once, twice, maybe even three times to be sure the images render correctly and all the links work, sending recipients to your desired website locations. You have your segment of contacts ready […]

5 Tips For Your Email Marketing Campaigns

6 Lifecycle Marketing Emails You Should Send

Is one of your 2016 marketing goals the implementation of an email marketing platform? Perhaps you have a marketing automation tool, but would like to strengthen the emails you are sending. Things are always changing in the digital world and we at ROI are blueprinting email designs and testing new ideas all the time – just like anyone else. […]

Email Design for the Graphic Design Challenged

Email Description

I’m a writer. At the end of the day, if I think back to what I did most, it’s writing. I write blog posts, emails, press releases, etc. You name it, I’ve probably written it. That’s why top ten lists of email design best practices have never really mattered to me. I just write the […]

Top 3: Exclusion Segment Tips With Han Solo

Exclusion Segment

(Photo: http://therockatbc.com/2015/12/18/star-wars-christmas-for-a-more-civilized-age/) “Keep your distance, Chewie, but don’t, y’know, look like you’re keeping your distance…I don’t know. Fly casual.” Episode VII of Star Wars is on its way to shattering box office records, but do you remember when Han Solo said this to his trusty co-pilot, Chewbacca? And how does the flying style of a […]

7 Email Marketing Design Tips for 2016

In a world filled with spam filtering technology, various web browsers, multiple email platforms, and numerous electronic viewing devices, the strategic layout and design of your email marketing has the potential to get your emails noticed, or better yet, ignite your audience into taking action. Being conscious of a few key elements can make a […]

Marketing Predictions for 2016

Marketing Predictions for 2016

It’s that time of year again. Everyone’s posting what worked (or didn’t work) in 2015 and what to expect in 2016. We’ve done this in the past, asserting 2015 will be the year of data driven marketing, and whether or not it was or wasn’t doesn’t really come up again. So let’s change it up. […]

How Relationships Build Revenue

social media sentiment

It’s no secret that relationships build revenue. We’ve been saying it for years. It makes no difference whether your model is business-to-business or business-to-consumer – at the end of the day, the customers who trust you will continue to do business with you and are more likely to spend more money with you over time […]

Clams: How to tell the Full Customer Story

customer story

Yesterday I had a conversation with Right On Interactive’s CEO, Troy Burk, that many would consider a bit bizarre. We are currently in the process of planning a full day retreat for the marketing and sales teams to outline goals, strategies, and tactics as we move towards the new year. Troy and I were discussing […]