Tag Archives: Email Marketing
Deliverability: Before and After a Send
“Oh, I don’t think I got that email.” This is not just a convenient excuse; [...]
1 Comment
Numbers mean stuff: Get real with your email reporting
I am a what some people refer to as a “rabid” sports fan. I am [...]
How to Avoid the Spam Folder
How to Avoid the Spam Folder You spend hours writing content and developing the perfect [...]
7 Email Marketing Design Tips for 2016
In a world filled with spam filtering technology, various web browsers, multiple email platforms, and [...]
7 Comments
Leveraging Data to Build Better Customer Personas
It’s like the popular movie, The Hunger Games. Every individual that lives within the districts [...]
2 Comments
Multichannel Marketing: How to Go Beyond the Buzzword
A lot of marketers like love to use the phrase “multichannel marketing.” Not many marketers [...]
How To Leverage the “Out-of-Office” Reply
I love to receive out of-office-replies. Yes, you read that right! Now that I have [...]
Marketing Automation Benefits in Slow to Change Industries
For those outside of the information technology industry, marketing automation may still be a relatively [...]
Construction Marketing that Builds Revenue
Welcome back to the final chapter of this blog regarding today’s construction industry landscape. So [...]
The Evolution of Construction Sales and Marketing
“Ladies and gentlemen, welcome to building construction, the most archaic industry in the world.” My [...]