Tag Archives: Email Marketing

Features of a Good Automated Email Marketing Platform

Conventional marketing wisdom places great value to “batch and blast” emails, wherein the marketer sends [...]

Integrating Cross-Channel Activities

Web. Blog. Social Media. Email marketing. The list goes on and on. Each channel by [...]

Lifecycle Marketing: The Email Basics

Technology has opened up new channels of communication, but email still retains its dominance in [...]

Email’s Role in Marketing Automation

Email has been rated as the most successful digital marketing and engagement tool by 67% [...]

Email Content Relevancy: Why Triggered Content is More Effective

Batch and blast is dying. Many companies, unfortunately, haven’t realized this yet. But as the [...]