Conventional marketing wisdom places great value to “batch and blast” emails, wherein the marketer sends a generic email, usually unsolicited, to each prospect or customer in the list. Customers are…
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Email Marketing Archives | Page 7 of 7 | Right On Interactive
Web. Blog. Social Media. Email marketing. The list goes on and on. Each channel by itself is easy to engage, but integrating these cross-channel activities to work cohesively to promote…
Technology has opened up new channels of communication, but email still retains its dominance in the marketplace. Forrester Research estimates that 89 percent of marketers rely on emails as the…
Email has been rated as the most successful digital marketing and engagement tool by 67% of marketers worldwide, shown by the May 2012 data from the Chief Marketing Officer Council….
Batch and blast is dying. Many companies, unfortunately, haven’t realized this yet. But as the number of promotional email campaigns sent out by retailers increases, the need for specific, relevant,…
