Tag Archives: Email Marketing
Features of a Good Automated Email Marketing Platform
Conventional marketing wisdom places great value to “batch and blast” emails, wherein the marketer sends [...]
Integrating Cross-Channel Activities
Web. Blog. Social Media. Email marketing. The list goes on and on. Each channel by [...]
Lifecycle Marketing: The Email Basics
Technology has opened up new channels of communication, but email still retains its dominance in [...]
Email’s Role in Marketing Automation
Email has been rated as the most successful digital marketing and engagement tool by 67% [...]
Email Content Relevancy: Why Triggered Content is More Effective
Batch and blast is dying. Many companies, unfortunately, haven’t realized this yet. But as the [...]