Tag Archives: Email Marketing

Tips for Automated Campaign Success

With 78% of successful marketers saying marketing automation systems are most responsible for improving revenue [...]

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customer lifetime value
How Email Segmentation Increases Customer Lifetime Value

Do you appreciate personal attention and communication tailored to your interests and lifestyle? So do [...]

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email preference center
The Need for an Email Preference Center

Email is the preferred method of commercial communication of 74% of all online adults and [...]

Which Marketing Metrics Matter Most?
Three Steps to Measuring Marketing Results for 2015

So it’s a new year and we’ve all started working out, eating right, and planning [...]

Overcoming Email Deliverability Obstacles

In a past life, I worked on an email campaign geared towards a very broad [...]

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How to Engage Better in a Multi-Touch Point World

The influx of smart phones and tablets means more and more consumers are accessing the [...]

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improving open rates
Improving Open Rates for Email Marketing Campaigns

I remember the day our weekly marketing report to the CEO of the company I [...]

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The Challenges of Email Engagement in the Mobile Era

Mobile devices are soaring in popularity, and this has its impact on email engagement and [...]

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ROI-Campaign-Builder
Beyond the Campaign and into Lifecycle Marketing

In the most recent ROI webinar, Beyond the Campaign: A Lifecycle Approach to Lead to [...]

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Responsive Design: Why it’s Important for Businesses

  Picture your closet; inside is an array of shirts from throughout the years. Some [...]

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