Tag Archives: Email Marketing
Tips for Automated Campaign Success
With 78% of successful marketers saying marketing automation systems are most responsible for improving revenue [...]
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How Email Segmentation Increases Customer Lifetime Value
Do you appreciate personal attention and communication tailored to your interests and lifestyle? So do [...]
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The Need for an Email Preference Center
Email is the preferred method of commercial communication of 74% of all online adults and [...]
Three Steps to Measuring Marketing Results for 2015
So it’s a new year and we’ve all started working out, eating right, and planning [...]
Overcoming Email Deliverability Obstacles
In a past life, I worked on an email campaign geared towards a very broad [...]
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How to Engage Better in a Multi-Touch Point World
The influx of smart phones and tablets means more and more consumers are accessing the [...]
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Improving Open Rates for Email Marketing Campaigns
I remember the day our weekly marketing report to the CEO of the company I [...]
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The Challenges of Email Engagement in the Mobile Era
Mobile devices are soaring in popularity, and this has its impact on email engagement and [...]
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Beyond the Campaign and into Lifecycle Marketing
In the most recent ROI webinar, Beyond the Campaign: A Lifecycle Approach to Lead to [...]
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Responsive Design: Why it’s Important for Businesses
Picture your closet; inside is an array of shirts from throughout the years. Some [...]
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