With 78% of successful marketers saying marketing automation systems are most responsible for improving revenue contribution, it’s important to not only have a marketing automation platform, but to be able to effectively utilize that platform. So what exactly can you do to ensure you are automating your campaigns successfully? Below are a handful of tips […]
Tag Archives: Email Marketing
Do you appreciate personal attention and communication tailored to your interests and lifestyle? So do your customers. Segmenting your emails means sending each individual prospect and customer the right email, at the right time, the way they want to receive it. Whether you are already segmenting your email or are looking to get started, here are […]
Email is the preferred method of commercial communication of 74% of all online adults and is preferred over direct mail by a margin of nearly five to one. So why do people unsubscribe from receiving your email communications? Unfortunately, there are some well known reasons why prospects and maybe even customers (gasp!) are clicking “unsubscribe” from […]
So it’s a new year and we’ve all started working out, eating right, and planning to maybe find that special someone (I’m talking about you eHarmony commercials!) but what about professional goals? As I have been working with customers who are wrapping up 2014 and outlining their 2015 marketing strategies, I have realized several areas that […]
In a past life, I worked on an email campaign geared towards a very broad audience. Today, I would describe it as a batch and blast approach (shudder) but at the time, it was the directive our team of writers and designers was given by the powers above. The message was simple. In fact, it […]
The influx of smart phones and tablets means more and more consumers are accessing the Internet through these devices. Many marketers adapt to these situations by launching device specific apps that optimize the experience for the consumer. Side by side with these efforts, marketers also need to change their content delivery and engagement strategy to […]
I remember the day our weekly marketing report to the CEO of the company I first worked for included our email marketing statistics. Previously, we had reported on website visitors, calls to our 1-800 number, requests for more information via our landing pages and the number of new leads we had generated in the prior week. […]
Mobile devices are soaring in popularity, and this has its impact on email engagement and deliverability as well. More people are now opening their email and reading email messages from their mobile devices, rather than from immobile desktops or bulky laptops. In fact, according to Litmus, 47% of email is now opened on a mobile […]
In the most recent ROI webinar, Beyond the Campaign: A Lifecycle Approach to Lead to Revenue Management, our founder and CEO Troy Burk along with guest speaker, Forrester Research, Inc. principal analyst, Lori Wizdo spoke on the importance of these three objectives for marketers everywhere: Drive results from lead-to-revenue investments Graduate from automated campaigns Adopt a […]
Picture your closet; inside is an array of shirts from throughout the years. Some fit great, but others are too small, worn-out, or have holes in them. You wouldn’t even consider wearing the shabby, worn-out shirt in public anymore. However, you originally purchased these garments for a couple reasons: (1) its functionality and (2) […]