With 78% of successful marketers saying marketing automation systems are most responsible for improving revenue contribution, it’s important to not only have a marketing automation platform, but to be able…
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Email Marketing Archives | Page 3 of 7 | Right On Interactive
Do you appreciate personal attention and communication tailored to your interests and lifestyle? So do your customers. Segmenting your emails means sending each individual prospect and customer the right email, at…
Email is the preferred method of commercial communication of 74% of all online adults and is preferred over direct mail by a margin of nearly five to one. So why…
So it’s a new year and we’ve all started working out, eating right, and planning to maybe find that special someone (I’m talking about you eHarmony commercials!) but what about…
In a past life, I worked on an email campaign geared towards a very broad audience. Today, I would describe it as a batch and blast approach (shudder) but at…
The influx of smart phones and tablets means more and more consumers are accessing the Internet through these devices. Many marketers adapt to these situations by launching device specific apps…
I remember the day our weekly marketing report to the CEO of the company I first worked for included our email marketing statistics. Previously, we had reported on website visitors,…
Mobile devices are soaring in popularity, and this has its impact on email engagement and deliverability as well. More people are now opening their email and reading email messages from…
In the most recent ROI webinar, Beyond the Campaign: A Lifecycle Approach to Lead to Revenue Management, our founder and CEO Troy Burk along with guest speaker, Forrester Research, Inc. principal…
Picture your closet; inside is an array of shirts from throughout the years. Some fit great, but others are too small, worn-out, or have holes in them. You wouldn’t…
