As consumers we want to connect with brands we believe to be real, engaging and [...]
My first paying job was in retail at a local mall, long before the existence [...]
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It has been very interesting to watch the quickly evolving marketing technology landscape with new [...]
A recent Gartner Survey, “Predicts 2013: Information Innovation,” reveals 42% of respondents have either invested in [...]
The bedrock of Lifecycle Marketing is in having visibility to the progress of prospects and customers through [...]
Most people evaluate businesses before striking a relationship with them, but how many businesses actually [...]
Technology has opened up new channels of communication, but email still retains its dominance in [...]
Conventional wisdom says that acquiring new customers is six to seven times more expensive than [...]
Technology has changed the way customers buy. Not only do prospects and customers have information [...]
