My first paying job was in retail at a local mall, long before the existence of social media. If someone had something positive or negative to say about their experience in the store, they had to call a toll-free number or come into the store and talk to the manager face-to-face. It didn’t happen often, and […]
Tag Archives: Customers
It has been very interesting to watch the quickly evolving marketing technology landscape with new companies coming on the scene, Marketo launching an IPO earlier this year, Eloqua being acquired by Oracle, Salesforce.com’s recent announcement to purchase ExactTarget + Pardot and more recently, Adobe’s acquisition of Neolane. This activity underscores the rapid innovation occurring to […]
A recent Gartner Survey, “Predicts 2013: Information Innovation,” reveals 42% of respondents have either invested in big data technology or are planning to do so within a year. The popularity of big data technology can be attributed to the many possibilities it brings about for businesses. Big data integrates data from diverse and disparate sources and subjects it […]
Customer Lifecycle Marketing, Customer Relationship Management
The Importance of Investigative & Predicative Analytics in Customer Engagement
The bedrock of Lifecycle Marketing is in having visibility to the progress of prospects and customers through the stages in their relationships with an organization, from initial contact with your brand to fully engaged brand advocates. The role of the marketer is to provide interactions at each stage in the prospect and customer lifecycle, so that they […]
Most people evaluate businesses before striking a relationship with them, but how many businesses actually score customers? Scoring customers or evaluating them on what they bring to the business is important. Why? You can’t assume you know your prospects and customers – there are far too many flavors. Organizations are learning the hard way it […]
Technology has opened up new channels of communication, but email still retains its dominance in the marketplace. Forrester Research estimates that 89 percent of marketers rely on emails as the primary channel for lead generation. Communication through email dominates other stages of lifecycle marketing as well. However, the delivery rate is a pressing problem. Marketers […]
Conventional wisdom says that acquiring new customers is six to seven times more expensive than retaining existing customers. Businesses would have to invest considerable time, money and other resources to bring in a new customer, and therefore it is in a company’s long-term interest to keep an existing customer happy! The best way to engage […]
Most people evaluate businesses before striking a relationship with them, but how many businesses actually score customers? Scoring customers or evaluating them on what they bring to the business is important. Why? You can’t assume you know your prospects and customers – there are far too many flavors. Organizations are learning the hard way it […]
Technology has changed the way customers buy. Not only do prospects and customers have information at their fingertips that allow them to make informed decisions, but they also have the convenience of shopping online, or having the “shop” come to them. Welcome to the age of the educated buyer. Many marketers try to engage the […]
Lead scoring is one of the fundamental aspects of marketing automation. In the traditional sense, lead scoring enables you to qualify leads based on their interest in your product or services. The lead score would then go up or down based on the status of your relationship with the customer. Right On Interactive (ROI) takes […]