How does your customer want to be communicated with? It sounds like a rather simple [...]
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Do you know who your customers are? Are they your ideal customer? These are important [...]
Loyalty marketing is an approach to marketing that is focused on growing and retaining existing customers through incentives [...]
It’s only natural that as businesses and technologies evolve, so does marketing. Many marketers believe [...]
Last week, our partner Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study [...]
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As we embark on a new year, full of opportunity and optimism, it’s in marketers’ [...]
Just like browsers and mail servers, you have a choice when selecting an internet search [...]
Earlier this week, like many of you, I watched the five and a half minute [...]
Last week, a bunch of articles and blog posts were published on Canada’s new anti-spam [...]
If you’re like me and you utilize sites like Orbitz or Travelocity to search for [...]
