I recently came across an example of the future of strategic digital marketing. A friend [...]
Consumers and businesses alike used to conduct business face-to-face, in retail stores or board rooms. [...]
Knowing who your target audience is and the type of content that’s most likely to [...]
As consumers and organizations alike venture into new channels such as mobile and social media, [...]
There seems to be an increasing focus when dealing with content creation on engagement, and [...]
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The Direct Marketing Association has been advocating the value of email marketing for years, noting [...]
How does your customer want to be communicated with? It sounds like a rather simple [...]
“People read what interests them. Sometimes, it’s an ad.” Marketing pioneer Howard Gossage died in [...]
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Last week, our partner Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study [...]
Last week, a bunch of articles and blog posts were published on Canada’s new anti-spam [...]
