Chances are, you’re very familiar with this brand. You might have watched one of their movies, listened to their music, bought a t-shirt (or pair of Mickey ears *hint, hint*), or even gone to visit. That’s right, the 2016 World’s Most Powerful Brand is Disney. I recently took a trip to Disney World and got to see […]
Tag Archives: Content
The social era is booming, and fully integrating your emails with social media is a must. To stay relevant with your audience, you have to be where they are- on social media. Adding social media content to your emails can be a natural extension of the emails to drive engagement. Not sure if you’re optimizing the […]
All too often marketers get caught up in the tactical execution of items on our to-do list, lacking the focus and time required to think through marketing efforts on a more strategic level. I’m just as guilty of this as anyone. I used to spend a great deal of time writing content with no real […]
Over the past year, we saw trends in content creation continue to rise with 72% of B2B marketers focused on creating engaging content as a top priority. Creating meaningful and rich content is a key foundation to great marketing. In today’s viral age, there are many media channels to choose from when targeting customers with content. […]
Other than Cinco de Mayo, Memorial Day, and the end of the school year, the month of May might not mean a whole lot to most people. However, for the City of Indianapolis and avid sports enthusiasts like myself, May means one thing: the Indianapolis 500. Each year on the Sunday before Memorial Day, 33 […]
In a world filled with spam filtering technology, various web browsers, multiple email platforms, and numerous electronic viewing devices, the strategic layout and design of your email marketing has the potential to get your emails noticed, or better yet, ignite your audience into taking action. Being conscious of a few key elements can make a […]
Is more content actually a bad thing for B2B marketing? Many marketers focus on generating large volumes of marketing content to offer detailed and in-depth information to their prospects. With content being the fuel that drives inbound marketing, it seems to make sense to create more and more. However, when it comes to the effectiveness of […]
Many marketing teams struggle to prove social media’s worth to the c-suite because there is no way to truly measure the impact of it. Impressions don’t necessarily lead to purchases, and customer engagement can be both positive and negative. It’s difficult to measure — and for a group of people who rely heavily on numbers […]
I remember the day our weekly marketing report to the CEO of the company I first worked for included our email marketing statistics. Previously, we had reported on website visitors, calls to our 1-800 number, requests for more information via our landing pages and the number of new leads we had generated in the prior week. […]
Most marketers today are focused on generating new leads. It’s how they are evaluated and, in many cases, held accountable to the revenue goals of the organization. However, instead of concentrating on the top of the marketing funnel, marketers today should be focusing on the customer lifecycle and how engaged customers are with their brand. More […]