Category Archives: Customer Relationship Management
Promoting Customer Retention Through Lifecycle Marketing
It’s been a couple years since my college friend group and I graduated Butler, so [...]
Adele’s “Hello” Lyrics Suggest Marketing and Client Success Alignment
(Photo: http://bravonet.ro/blog/adele-8-lucruri-pe-care-trebuie-sa-le-stii-despre-artista/2015/11/20/) Five days. That’s all it took for Adele’s new song, “Hello” to hit 100 [...]
The Importance of Social Listening
Social listening is defined as “the process of monitoring digital media channels to devise a [...]
Why Your Customers are Your Most Valuable Marketing Assets
The Urban Dictionary (A highly professional, definitive source) defines, “Marketing,” as, “Origin unknown. Purpose unknown. [...]
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The Need to Create a Positive Buzz
Competitive pressures force marketers to launch sophisticated campaigns to generate, nurture and convert leads. However, [...]
Go Above and Beyond to Keep Subscribers & Repeat Customers Engaged
Customer retention is the lifeblood of many organizations, especially those that offer subscription based services [...]
How Indy Tech Companies are Building Customer Relationships
Uber. A word that has been established in the minds of travelers whether they are [...]
Part Two: Improving Customer Attrition Requires As Much Heart As Smart
In this two-part post, Ron Ackerman of Ackerman and Meyer Consulting will dive into the [...]
Part One: Improving Customer Attrition Requires As Much Heart As Smart
In this two-part post, Ron Ackerman of Ackerman and Meyer Consulting will dive into the [...]
Track the Effectiveness of Social Media to Derive its Benefits
While B2B marketers have embraced social media in a big way, many struggle with delivering [...]