Category Archives: Customer Relationship Management

Promoting Customer Retention Through Lifecycle Marketing

It’s been a couple years since my college friend group and I graduated Butler, so [...]

Adele’s “Hello” Lyrics Suggest Marketing and Client Success Alignment

(Photo: http://bravonet.ro/blog/adele-8-lucruri-pe-care-trebuie-sa-le-stii-despre-artista/2015/11/20/) Five days. That’s all it took for Adele’s new song, “Hello” to hit 100 [...]

The Importance of Social Listening

Social listening is defined as “the process of monitoring digital media channels to devise a [...]

Why Your Customers are Your Most Valuable Marketing Assets

The Urban Dictionary (A highly professional, definitive source) defines, “Marketing,” as, “Origin unknown. Purpose unknown. [...]

1 Comment

The Need to Create a Positive Buzz

Competitive pressures force marketers to launch sophisticated campaigns to generate, nurture and convert leads. However, [...]

Go Above and Beyond to Keep Subscribers & Repeat Customers Engaged

Customer retention is the lifeblood of many organizations, especially those that offer subscription based services [...]

How Indy Tech Companies are Building Customer Relationships

Uber. A word that has been established in the minds of travelers whether they are [...]

Part Two: Improving Customer Attrition Requires As Much Heart As Smart

In this two-part post, Ron Ackerman of Ackerman and Meyer Consulting will dive into the [...]

Part One: Improving Customer Attrition Requires As Much Heart As Smart

In this two-part post, Ron Ackerman of Ackerman and Meyer Consulting will dive into the [...]

Track the Effectiveness of Social Media to Derive its Benefits

While B2B marketers have embraced social media in a big way, many struggle with delivering [...]