Category Archives: Customer Relationship Management
Marketing automation and lifecycle marketing, explained.
Marketing automation and lifecycle marketing. How do they fit together? Why should you be using [...]
customers + engagement = revenue
The equation is simple: customers + engagement = revenue The obvious focus of every organization [...]
Is It Possible to Replicate Facebook’s Model of Customer Engagement?
What makes an engaging brand? In the world of social media, Facebook has taken the [...]
How to Move the Right People through the Customer Lifecycle
Customer lifecycle marketing enables your business to win and retain more customers, optimize marketing effectiveness, [...]
Overcoming Roadblocks to Implementing a Content Marketing Strategy
Content marketing is the new “king” of B2B marketing efforts. However, successful content marketing requires [...]
Do You Sell a Product or Create an Experience?
This morning was a crisp fall day in Indianapolis. I grabbed my favorite jacket off [...]
The Marketing Spotlight Podcast Profiles Successful Interactive Marketing Campaigns
Right On Interactive, maker of the ROI Customer Lifecycle Marketing automation software solution, today introduced [...]
LinkedIn Essentials
I am a big fan of LinkedIn and have been using it for several years. [...]