Category Archives: Customer Relationship Management

Marketing automation and lifecycle marketing, explained.

Marketing automation and lifecycle marketing. How do they fit together? Why should you be using [...]

customers + engagement = revenue

The equation is simple: customers + engagement = revenue The obvious focus of every organization [...]

Is It Possible to Replicate Facebook’s Model of Customer Engagement?

What makes an engaging brand? In the world of social media, Facebook has taken the [...]

How to Move the Right People through the Customer Lifecycle

Customer lifecycle marketing enables your business to win and retain more customers, optimize marketing effectiveness, [...]

Overcoming Roadblocks to Implementing a Content Marketing Strategy

Content marketing is the new “king” of B2B marketing efforts. However, successful content marketing requires [...]

Do You Sell a Product or Create an Experience?

This morning was a crisp fall day in Indianapolis. I grabbed my favorite jacket off [...]

The Marketing Spotlight Podcast Profiles Successful Interactive Marketing Campaigns

Right On Interactive, maker of the ROI Customer Lifecycle Marketing automation software solution, today introduced [...]

LinkedIn Essentials

I am a big fan of LinkedIn and have been using it for several years. [...]