Marketing automation and lifecycle marketing. How do they fit together? Why should you be using them for your business? In the general sense, marketing automation is defined as automating manual tasks associated with the marketing function. However, most people associate marketing automation with the process of delivering “sales ready leads” to the sales team. If […]
Category Archives: Customer Relationship Management
The equation is simple: customers + engagement = revenue The obvious focus of every organization is to remain in business and, beyond that, improve business. But, the former comes before the latter as a fact of nature. Another fact in the art of creating a sustainable business model is that the success of an organization […]
What makes an engaging brand? In the world of social media, Facebook has taken the cake in terms of claiming customers. Organizations like Facebook and Twitter are successful because they have added the secret sauce – they’ve figured out how to get their users to come back repeatedly. This is in part due to the […]
Customer lifecycle marketing enables your business to win and retain more customers, optimize marketing effectiveness, and maximize the lifetime value of customers. Of course, everyone wants to see their business succeed in these ways. However, most marketing automation solutions focus solely on lead acquisition, which is only one ingredient in the more robust recipe for […]
Content marketing is the new “king” of B2B marketing efforts. However, successful content marketing requires marketers to adopt effective content curation techniques. That means finding, organizing and sharing the relevant information to the right audience when they’re hungry for it. This is a basic requirement for lifecycle marketers looking to develop new leads or engage […]
This morning was a crisp fall day in Indianapolis. I grabbed my favorite jacket off the banister and headed out the door. As usual, putting on that jacket takes me back to when and where I bought it. Why? Because buying the coat wasn’t just a transaction, it was an experience. My wife and I […]
Right On Interactive, maker of the ROI Customer Lifecycle Marketing automation software solution, today introduced The Marketing Spotlight, a six-episode business podcast. The Marketing Spotlight highlights marketing leaders who share their stories of successful interactive marketing communications campaigns. The first episode features Megan Glover, director of marketing for Compendium, a maker of social content publishing […]
I am a big fan of LinkedIn and have been using it for several years. Through my LinkedIn network, I can find over 11 million business people (company, title, location, groups, etc.) I think it is a goldmine for any B2B focused organization. Someone asked me last week how they should go about using this […]